Since the emergence of internet and the inception of online shopping, the definition of shopping is slowly changing and modifying itself. As days are passing by, the entire procedure of shopping is undergoing a transformation process. The crowd of those big old shopping hubs is shifting from offline to online retail markets. In the beginning era of online shopping, it meant something and now, as time is going by, the motive, utilities, and usage of those ecommerce markets are changing. Shopping websites are not just for shopping anymore, it’s also an entertainment medium for the millennial. Hence, the content and its creation play a vital role in engaging the users and encouraging them in purchasing any or multiple item.
Word of mouth is the greatest form of marketing and the modern generation is more about sharing anything and everything they experience. They all believe in stories which are compelling and seem a bit realistic. And they are always into sharing something or the other on their social media walls. The generation of content with a compelling story is something that is helping successful ecommerce entrepreneurs to capture attraction of the buyers to strive in the industry. Life is becoming busier day by day, hence, not only an exciting story; people are now demanding to get everything available at their mouse click.
With a vision to build THE Asia’s online fashion destination, Zalora is offering people a place where all the customers can go and find almost anything they would like in the world of fashion, at a reasonable price, proper product description and the best possible customer experience. While entering their sixth year, the company aims to maintain a dominant position as the market leader in the online fashion sphere. Zalora is committed to continually come up with innovative large-scale events and strive to be bigger, better and faster in key areas like streamlining operations allowing faster and more cost-effective logistic infrastructure, enhancing customer experience by improving interface and customer engagement, developing mobile applications to help build an ecommerce friendly environment to provide users a seamless online shopping experience. While working with top partners across channels, Zalora is further strengthening their position as the fashion authority in this part of the world by pioneering the convergence of online and offline retail.
The Successful Story of Leading Enterprise
Research suggests that Zalora Group is Asia Pacific’s leading online fashion destinations and is part of Global Fashion Group, the world’s leading online fashion destination for emerging market. The group is backed by Kinnevik, a Swedish investment group that owns the majority shares of GFG and by German internet incubator Rocket Internet GmBH, the world’s largest online start-up incubator. Founded in 2012, Zalora has a prominent presence in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan. Started with only 20 employees with a mission to fill the online-fashion gap that exists in this part of the planet and redefine the ways to access high-street fashion, Zalora now has over 1,500 talented and dedicated individuals helping the company to achieve its goals. The team at Zalora is majorly contributing to the growth of ecommerce industry in Asia, where online shopping is still in its infancy stage as compared to other developed regions like America and Europe.
“As a fashion destination, we want to inspire our customers to look their best, and we consider influencers as a key piece in the marketing mix to build that positioning.”-Zalora.
Zalora believes influential marketing is the best way to engage the customers in a more emotional and aspirational way. They are committed to provide the best selection of global and local fashion brands in a curated online space to all their consumers to fulfill their fashion desires. Zalora offers products manufactured by top global brands like Tommy Hilfiger and Calvin Klein to favorite local brands. Additionally, it offers 30-days free returns, fast delivery and multiple payment options along with various festive signature sales giving up to 70 percent off on various products.
About the Man leading Asia’s Online Fashion Industry
Giulio Xiloyannis, Managing Director at Zalora – Malaysia, Singapore, Hong Kong, and Taiwan, better known as “The Cluster”, is the man behind the leading performance and business plans through which Zalora is penetrating the mind of the people in these markets. He is an expert in encompassing the management of Buying and Stock Planning, Online and Offline Marketing, Partnerships and Alliances, Communications and Public Relations, Product and IT System Development and Management.
Giulio is a man of excellence. He holds a Master’s degree in Economics and Business from the University of Pisa and prior to Zalora, Giulio has given his contributions to various world famous companies like JP Morgan and Rabobank International. He strictly follows a set of philosophies including analytic problem solving, nurturing the growth of employees and terms and informed decision-making.
Zalora’s Future Plans to Redefine Ecommerce
Zalora states that the company is focusing on strengthening their brand portfolio, upgrading their backend infrastructure and logistics to ensure that they build the strongest base of fashion consumers in the region. “Moving ahead, content will play an increasing role for us as we have a very large platform of consumers who are interested in leveraging our site and app to get style tips and learn about the latest trends. Personalization is also a key theme we are working on to help customers find the products they are looking for in a faster and easier way,” asserts Giulio.