In 1945, in pre-independence India, a vision was born, one that would eventually grow into a brand name synonymous with innovation and integrity.
Headquartered in Bengaluru, India, Wipro is a leading global information technology, consulting, and business process services company. The organization specializes in harnessing the power of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies to help its clients adapt to the digital world and make them successful in this intensely competitive market.
Today, Wipro is worth $7.7 billion. It employs a 160,000-strong workforce to serve 1,281 active clients in 64 countries on six continents, aided by strong partnerships with leading companies across the planet.
The company has received global recognition for its comprehensive portfolio of services, strong commitment to sustainability, and good corporate citizenship.
Mission & Vision
Wipro’s vision is to earn its clients’ trust and maximize the value of their businesses by providing solutions that integrate deep industry insights, leading technologies, and best-in-class execution.
The company’s Consumer Goods practice help its clients build great brands by connecting better with their customers in a digital world. Wipro’s solutions and service offerings are fueled by its clients’ and end-consumers’ needs.
With unique domain expertise in core focus areas, Wipro excels at Digital Transformation, Integrated Sales & Marketing (effective omni-channel commerce to increase revenue), Value Chain Optimization (especially core enterprise processes and technologies), and Advanced Analytics (to redefine the customer experience through understanding and insight).
Speaking about its practice, Wipro drives delivers, accelerates and supplements growth with new, high-value services. On the other hand, Wipro engages with its clients beyond mere cost optimization and, instead, proactively helps them develop new capabilities.
The company drives consumer engagement for its clients by creating unique digital and omni-channel experiences, and by providing end-consumer analytics data.
Wipro is currently investing in and focusing on initiatives such as As-a-service model, Automation, Digital, and Open Innovation to make its business model completely future-proof.
A Trusted Partner to Leading Brands
Wipro’s Consumer Goods practice is a trusted partner to several international marquee brands, helping them to disrupt and innovate in a digital world. The company’s industry-leading services have been recognized by many industry forums and analysts.
Consumer Goods Technology recognized Wipro as the Best in Class Technology Provider 2017; CGT named it one of the 30 best Supply Chain Solution Providers in their 2017 Supply Chain Planning Solutions Guide; Gartner includes Wipro Promax Analytics Solutions as a representative vendor in its Market Guide for Trade Promotion Management and Optimization.
Wipro believes that the consumer goods industry is undergoing drastic transformation driven by shifts in consumer preferences, demographics, technology innovation and volatile trade and market conditions.
While markets in the developed world are affected by slow GDP growth, employment, lifestyle and ageing population concerns, developing markets have seen meteoric growth across most categories and segments. According to Wipro, some of the key trends affecting the Consumer Packaged Goods (CPG) industry today are:
- Globalized Markets: While globalization has brought about its fair share of advantages, it has also brought about cross-pollination of cultural aspects like food, dressing, and lifestyles across the globe, changing the market landscape for leading world CPG powers. Companies now have to develop partnership ecosystems to cater to specific market needs and develop localized offerings. Globalized markets have highlighted the need to reform market regulations, and this has had an impact on commodity markets and consumer goods manufacturers.
- Portfolio Realignment: With a globally exploding middle class (faster growth rates in Asian markets), the needs of the global market have been rapidly evolving and been in a constant state of flux. The rise of the digital consumer has increased social media-driven consumption; the online world also gives consumers a wide range of options from which to choose, affecting tastes and preferences and increasing the need for personalized offerings.
- Increased Importance to Sustainability and Authenticity: There is also a growing need to create authentic, sustainable market offerings; millennials are conscious about using healthy, organic and eco-friendly products. At an industry level, there is an emergence of small brands with a focus on organic and eco-friendly products.
- Omni-Channel and Direct to Consumer: The emergence of omni-channel sales and the meteoric growth of e-Commerce has led to a rise in Direct-to-Consumer offerings in the apparel and sportswear segments. This has had a disruptive impact on supply chains of CPG companies.
- Industry 4.0: With the emergence of 3D printing and the digitization of the manufacturing value chain, companies have started capturing data from IoT-based sensors and have created digital cloud hubs to store and analyze this data for predictive maintenance and lean manufacturing.
Increased Industry Reliance on Data
According to Wipro, the CPG industry has become much more reliant on data to make key decisions. With globalization, there is a need for decentralization in major markets while organizational headquarters continue to influence market strategy.
CPG companies are collecting, monitoring and analyzing data to improve their value chain processes and get better returns on trade promotions, achieve effective omni-channel pricing, collect shopper attributes and understand cross-channel spending behavior.
Technologies in the areas of Artificial Intelligence, Machine Learning and Predictive Analytics are enabling companies to create a great customer experience. The advent of such technologies has provided the dual benefits of gaining competitive advantage and business transformation.
However, adopting such technology brings benefits over a long period and requires a coherent strategy in addition to investments of time and money. Hence, organizations have to be clear about their objectives and the strategic roadmap of such ventures. Establishing collaborative partnerships with trading partners is also essential to ensure the success of such programs.
The advent of Industry 4.0 has also transformed product lifecycles, increased operational efficiencies and enabled a data-driven decision-making process.
Technology Transforms Business Outcomes
Wipro has seen technology transformation influence business outcomes for its customers in major ways. Food and beverage companies continue to be affected by price fluctuations and regulatory changes in commodity markets, growing awareness amongst consumers, and omni-channel disruption (which is itself influenced by integrated digital marketing and trade promotions).
Having partnered with 8 out of the top 10 global food and beverage players and enabled them to achieve their respective business objectives, Wipro is well-positioned to identify major transformational pain points for the industry.
It has also worked with 2 of the top 3 global apparel and fashion players, and enabled supply chain and omni-channel technology transformation through custom package implementation and support.
The company has been able to improve efficiency in trade promotion processes through Promax, one of its marquee trade promotion solution suites. Promax provides simulation and inferences on financial and volumetric outcomes of trade promotions.
The solution can be bolted on to any existing Trade Promotion Management (TPM) system and can interface with internal and external data sources. Wipro’s customers have gained several qualitative and quantitative benefits such as visibility to the most effective promotion tactics and pricing strategies, and savings in operating expenses.
Wipro’s strategy to remain differentiated tomorrow is focused on growth, client-centricity and depth of expertise. Powered by a simplified and agile organizational structure, a best-in-class enabling processes, and broad service portfolio, the company is investing in these areas to become a trusted partner of choice to its clients.
Wipro’s Consumer Packaged Goods (CPG) vertical, as part of its core strategies, enables customers to deliver cost-effective solutions that help protect their brand, enhance reach, and nurture innovation.
The key enablers for the vertical strategy are micro-verticalization, globalization of key strategic accounts and differentiated solutions for the CPG industry.
Verticalizing ADM Services
Wipro was also one of the first to verticalize its ADM service offerings more than a decade ago. Its thrust over the last few years has been an increasingly strong domain competency. With several large global Food and Agribusiness players as customers, Wipro has emerged as one of the strongest Food and Beverage practices vis-à-vis competition.
This has helped the company to tailor its solutions to be more business-centric and to deliver enhanced benefits. Wipro has also leveraged this expertise to deliver several innovative solutions for its global customers.
The organization has always taken pride in itself because:
- Wipro is the pioneer in applying Lean Manufacturing techniques to IT services
- The company is the world’s first PCMM level 5 software company
- It is among the top four offshore BPO service providers in the world
- Wipro is a strategic partner to five of the top 10 most innovative companies in the world
- It is one of the most preferred employers for top class talent
- Wipro is the world’s largest independent R&D Services Provider
- It is No. 2 in the Indian Domestic IT Services Providers Market
- It topped the rankings of the MSCI Emerging Markets Index based on Oekom AG’s sustainability ratings of companies
- Wipro ranks No. 1 in the Carbon Disclosure Leadership Index (India)
Another differentiator is Wipro’s unprecedented delivery capability, driven currently by what the organization has termed as GDM 3.0.
GDM 3.0 is largely delivered through automated delivery platforms with both commercial and in-house tools that improve productivity and quality. These tools have been standardized across development, maintenance and support offerings to ensure consistency and faster effect on teams.
Wipro’s Consumer Goods practice helps its clients build great brands and re-engineer the way they connect to their consumers by combining digital strategy, advanced analytics and consumer-centric approach. Wipro is a strategic partner to the world’s leading consumer goods brands. To know more about Wipro’s CPG practice, please visit http://www.wipro.com/industries/consumer-goods/