E-commerce businesses operate on the internet which refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Given its nature the location of selling is vital. Unless your company owns its site then a reputable commonly known host is the next best option. This means they need to use a host so the more established the host site, the better.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It is the leading commerce platform designed for businesses of all sizes.
Shopify’s reputation and widespread popularity
Shopify integrates into Facebook, Twitter, Pinterest, and other social media platforms the most famous social media platforms that enhance sales and social media promotion. So, shopify encourages you to make use of other potential sales channels to increase sales.
Due to shopify’s reputation and widespread popularity the brand visibility is increased when its integrated into social media platforms. This is because they have a bunch of tools to expand a brand’s reach and increase your company’s awareness as well.
Also, Shopify has lots of functionalities that Facebook doesn’t, but they can be combined. You will be able to sell an unlimited number of products and get regular sales reports. Which makes it ideal to start selling your products.
Development and Technology
Shopify uses a lot of advanced technologies to help to run your business smoothly and make it the ideal location to run your e-commerce company.
Shopify is equipped with a wide range of professional templates, which allows you to create and develop a unique as well as visually appealing online stores. These templates include a variety of themes, but they are not limited to the online theme editor. This means you can be as creative as you want to be and develop the Shopify themes locally with Theme kit.
Also, the technology that shopify uses allows for errors and duplications to be identified when entering information in multiple fields and forms making it more professional. Shopify comes with automated solutions to resolve issues and errors when they appear which means simplifying the data entry process and remove data duplicity.
This technology and development reduce crashes and broken sites which makes products more attainable and the company look professional.
The built-in add-ons that shopify provides
There are a lot of built-in Shopify apps to make your life easier.
It includes built-in marketing tools which significantly lower the costs of a start-up as you will not have budget for it. It allows you to add page titles, meta titles, unique URLs, meta description, make pages visible and invisible and redirect pages when you need to, to ensure more success. It helps you to optimise the store based on your preference.
Also, shopify provides the advanced functionality to you, this means there is a plugin style platform that enables you to download, install and customize the site however you would like. There are also features that offer inventory management, accounting, and business reporting which is ideal for new start-ups as it lowers costs and makes life a bit easier.
It also has the option to set an email autoresponder integration that can support you to automate as well as run your business on an autopilot. This means it never has to stop.
The speediness of the checkout process
One of the challenges of running an online store is that you have dual needs from your hosting. The checkout process needs to be fast and secure to ensure sales.
Speed is a crucial factor for the success of your company site as it helps to stimulate your sales. The faster your web page load, the more your site retains potential customers. With a built-in speed checker, it enables the users to complete payment as the nominal loading time.
Shopify also offers the best service in terms of security as well as integration among the payment providers. This means your customer’s credit cards route through extra layers of security to remain compliant and process credit cards.
Overall, Shopify is the ideal place to start selling your products. This is because it is completely e-commerce and has many tools available to ensure the success of your business. This makes it affordable and saves more time and resources which lowers the start-up costs and is perfect for any business. In AfterSell, there are great tips on shopify post purchase upsell and keep up to date on the latest and greatest in business.
