Whether you built your business website years ago or you are just starting it’s always a good idea to learn about key elements and features every good site must-have. The Internet is full of all kinds of websites and most users will judge it by the design at a first glance. It’s important to know that there are many other elements besides how it looks like, mostly that it is customer-friendly and SEO-friendly. Not to mention the importance of content that must inspire customers to work with you. This is a significant investment for your business and you need to get it right. From customer testimonials to up-to-date information, here are the essentials that every business website should have to look professional.
The Purpose Of Your Website
Before we talk about all the necessary elements, we need to address the purpose of a website. The days when your website was just a digital brochure for your company are long gone. Here is a list of jobs a website has nowadays:
- Be easily found – It must be optimized for search by using SEO techniques.
- Build trust – Once a user arrives on your website they have some expectations on how it must function. Make sure everything runs smoothly.
- Inform – Your job is to inform potential customers on how you can solve their problems.
- Educate – It should teach people how to recognize their challenges and problems.
- Nurture – Sometimes people need to come back to your website many times before making a purchase. Make sure you create valuable and relevant content and try capturing potential customers’ email addresses.
- Convert – Conversion elements need to be part of the design of your home page. Conversion can include making a purchase, calling you, subscribing to a newsletter, etc.
Every customer’s journey begins by researching online. Customers are coming to their own conclusions (e.g. whether or not they are interested in buying from you) before you even realize. This is the reason why having a presence in the early research stages is so important, as well as the actual design of your webpage. You want your site to look original, pleasant, eye-catching, but also to be simple and user-friendly. This isn’t very difficult to achieve at all. Nowadays, there are many ways to create your own website or blog by using simple tools like WordPress. In fact, 39.5% of all the websites are using it, including famous entities like Microsoft or the White House. The best thing is that it is free, open-source. There are countless themes you can find on websites like Templatic and some examples are business directory themes, event portal themes, travel agencies and tourism themes, online booking, magazine, visual composer, multi-purpose portfolio themes, etc. It is easy to install, so, if you are a complete beginner, there is nothing to worry about. Just try it and start building your dream website that will help your business bloom.
A Clear Description Of Who You Are
If a user stumbles upon your website, he/she shouldn’t have to investigate what exactly is that you do. This means your name should be clearly stated, as well as summing up your services and or products on the homepage. The leading Web-design and SEO companies suggest that you must attract the visitor’s attention immediately, within a few seconds, and encourage them to stay interested in your content.
A Simple Web Address
A simple, sensible web address is always the way to go, so don’t make things too complicated. Your domain name is like a brand and it should be easy for a user to remember and type into a Web browser. Experts recommend using the .com domain, or a .org domain for non-profits or organizations. Dashes and numbers are to be avoided since they can confuse customers and they aren’t the best options for SEO.
Easy-To-Find Contact Information
Many businesses lose a customer to a competitor just because they make it difficult for a customer to get in touch. Visitors often don’t have the patience to click through every page on your website in order to find your contact info. Studies have shown that the best place for contact information is in the top left or top right corner. The other great idea is to include it on every page in the side-bar or in the footer.
Make sure you include a few ways for customers to contact you:
- Phone number
- Location in Google maps
Now that you know these simple tips to help you build your website, you can add videos, social media, blog content, etc. It’s always important to learn the basics and upgrade your contact along the way. The main thing you want to achieve is that your website tells your story immediately. This will assure visitors that you understand their struggles and that you offer the best solutions.