Most of the customers consider furniture as assets of the house as it can stay up for years. Thus, buying the right furniture becomes the most crucial task. As the customers’ expectations are high, the furniture experts also need to work harder to fulfill them.
There have been different technologies incorporated today to offer the best products to the customers. Yet, the most crucial factor influencing the final decision is the visualization. And since the whole world went online, putting furniture in front of customers in the right way became a real challenge.
Before consumers visited furniture stores to see the chosen piece, furniture stores, on the other hand, set up a homey atmosphere to attract more buyers. But now it is impossible, so furniture retailers seek to enhance their products’ visual representation with modern technologies. One such technique is to get in touch with a 3d rendering company and gain the benefits of 3d modeling.
Several years ago, to create product catalogs, furniture businesses paid enormous prices for professional photo shootings. Now, everything is possible to do digitally. Product 3D visualization allows creating a product’s view on the white background and putting it into the real world interior, adding shadows, pets, and even people.
So, let’s cover a couple of 3d rendering and visualization benefits in comparison to photography:
When you hire a photographer to take pictures of the furniture, it can be a time-consuming task. The photographer works with each furniture piece individually and from different angles. Just taking the pictures is not enough. After taking several shots, the editing and selecting task starts. Editing of images may last for several days or even weeks. And then you will still need to choose the ones that fit your advertisement plan.
Such things do not happen in the case of 3d modeling. You can use 3d modeling to get a visualization that can show you the furniture from different angles. And it’s up to you what view to present to the customers. So, it is easier to create a 3d visualization of the furniture that can grab the customers’ attention and lead to higher conversion.
In addition to time, photoshoots also cost a lot. Obviously, to get the best results, you will wish to hire the best photographer that is also a costly option. On top of that, the cost will increase the number of furniture items you need to shoot. As we mentioned before, the photographer needs to edit the pictures too. Because raw images won’t be presentable and worth the advertisements. This will require even more expenses.
You can save a fair amount of money when choosing 3d rendering over the photography of the products. You will get a result that is much higher in terms of quality than the product photos. Also, you do not have to worry about editing and other extra costs. Overall, this modern technology has allowed many business owners to get high-quality marketing stuff at a much lower price.
Three 3d rendering and visualization advantages for furniture retailers and manufacturers
Here are three advantages you’ll get with 3D rendering
You will be able to check out the product from all angles and all sides. This will help you in knowing about the hidden flaws and errors of your furniture. This way, you can correct the mistakes before you can present it for sale.
At times, showcasing the finer details of a product becomes quite essential to put it for sale. When the customers are aware of the small yet more delicate features, they become more attracted to the product. And the chances of selling a particular piece grow.
3d rendering is also helpful in having proper marketing of the furniture. You can post the 3d video or image of the furniture on social media to grab the customers’ attention. You can also put it on your website or other places to attract customers. Viewing a piece from different angles and with different surroundings is an option most buyers are looking for.
Hence, 3d rendering has been an excellent benefit for selling different products, including furniture. Customers check various aspects before buying a piece. 3d rendering attracts the customers and shows the most delicate details of the product. Thus, 3d visualization offers benefits for both seller and buyer.