If students are your ideal target market, Freshers’ events are one of the best places to market your services. It is important to get out in front of your audience whenever you can, and these events give you direct access to thousands of students.
The question is, how can you get your organization noticed at these events? Below you’ll discover some of the best ways to stand out.
Actively advertise on social media
The first thing you’ll want to do is begin advertising through social media. This includes advertising on your business page as well as on the fresher event page.
The great thing about social media is that it is the main place students hang out online. This gives you a great opportunity to market your business prior to the event. If there isn’t an event page already set up, you can create one yourself.
It’s worth looking into how to promote an event on social media to ensure you reap the biggest rewards. Start talking about your involvement in the event and where you will be located. Consider creating live videos to engage your audience and generate interest. The more you actively advertise on social media, the bigger the turnout will be on the day.
Send out pre-event emails
You can also use email marketing to get noticed at freshers’ events. Create an opt-in on your social media channels and your website. Those who opt into your email list will then receive promotional event emails.
Aim to get your audience excited for the event. Let them know that you will be there and inform them of everything you’ll have on offer. You could also consider giving email subscribers a special offer to increase the likelihood they’ll attend.
Ideally, you’ll want to ramp up your marketing efforts in the week leading up to the event.
Create a unique stand
Once you are at the freshers’ event, you’re going to need to stand out from a lot of other businesses. An effective way to do this is to make your stand as unique as possible. There are a lot of design tips you can follow to make sure it is eye-catching and different.
You’ll notice there are different levels of stands available at events. Paying for a more expensive stand will help you to generate more interest. This is especially true if you choose a stand option that includes additional marketing.
You can take a look online to get ideas on how to create a unique event stand. Make sure it matches your brand and appeals to your target audience.
Host a competition or freebie
Nothing is more effective at attracting attention than a competition or freebie. You can advertise your offer through social media in the lead-up to the event. Then, on event day, you can reveal the winner or provide the freebie.
Competitions could offer a free product or service or include a cash prize. There are a lot of ways to do it, so sit down and brainstorm what might work for your audience. Students also love gift cards, so offering these as a prize will often work well.
Freebies can also help you to get noticed. You can offer things such as free pens and stationary. Or why not offer something a little more unique such as personalized lighters? Anything that the students would find useful can be offered as a free gift to garner more interest in your brand.
Consider doing a new product reveal
A great way to boost attendance to your stand is to carry out a product reveal. Giving attendees something unique to look forward to at the event will help to build up excitement and engagement.
In order for this to work, however, you will need to really market the product launch prior to the event. Use your social media presence and send emails to your opt-in list. Give them a little information about the new product and why they will want to attend the reveal.
You can also do the reveal live on social media while you are at the event. This will greatly expand your reach and help you market to those who couldn’t attend in person.
Get media attention
If you want to make sure you get noticed at freshers’ events, aim to get media attention. This includes advertisements in student publications, local newspaper coverage, and student radio ads. The more media interest you can gather, the more interest you’ll receive at the event.
The above are just some of the ways you can get your organization noticed at freshers’ events. With so much competition, you need to think outside of the box. The more you market your presence at the event, the more students you will be able to attract. Ideally, you’ll want to start marketing your event attendance around a month before. Then, ramp up the marketing during the final week.