Virtual Reality & Augmented Reality go hand in hand to achieve something that has never been accomplished before. The experience of VR/AR technology is exhilarating. Many applications in this field are yet to be explored, as you can have access to these technologies right in your hand in your smartphone and there are several creative things that you can do with it. VR Vision Inc is one of the leading companies in VR/AR technologies to provide solutions for your business to empower and persuade it to the forefront of immersive technology.
Lorne Fade, Co-founder and COO of VR Vision Inc oversees aspects of VR Vision’s application development, event activation, hardware deployment, and 360 videography. He is responsible for guiding the company’s general direction and strategic priorities by utilizing his digital marketing background to drive business development forward. As well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
Below are the highlights of the interview conducted between Insights Success and VR Vision Inc:
What led to the inception of the VR Vision?
I had been running a digital marketing agency for almost 10 years and was tired of the industry, plus I saw many competitors popping up and, scaling the business was becoming increasingly more and more difficult. This led me to shop around for various buyers before exiting and having my customer base acquired by another larger digital agency here in Toronto. At this point, I took some time to travel and do some soul searching which led me to look into AI and immersive technology. One of my lifelong friends was unhappy in his enterprise sales role, and I had the marketing background, so we decided to put our heads together and start VR Vision as it seemed like an industry poised to take off and have long-term growth.
Describe your company and its cutting-edge VR/AR services which address all the needs of your customers.
VR Vision is an XR (Extended Reality) company that provides immersive technology solutions for business. We provide a virtual reality, augmented reality, 3D 360 video, web, and mobile application development for enterprise groups. We provide a full-service solution to help brands adopt technology and make it a full turnkey solution for adopting the technology.
Could you throw some light on your mission and vision statement?
Here at VR Vision, we aim to help brands adopt VR/AR technology and use it to empower and bolster their business outcomes. We are aiming to disrupt a variety of markets by providing safer and, more scalable training solutions using the power of VR/AR technology.
How does your AR/VR services unique from the other companies’ offerings?
Our services are custom developed with our own proprietary VR Vision SDK, which is a platform in which we can place various training modules and allow customers to access an array of training content in an easy and scalable manner. More companies offer one-off solutions, whereas we try to develop a fully encompassing solution that will last a much longer and allow for future updates and the ability to add additional modules at later dates.
Give a detailed description of the featured person’s influence over the company and the industry.
I am an avid technology enthusiast with a strong background in programming and gaming. This makes me passionate about the industry as a whole and challenges me to think outside the box and always be pushing the innovation envelope so to speak. In my digital marketing days, I did a lot of content marketing and public speaking and I have carried that over today where I speak at various conferences about VR/AR technology adoption and how brands can use immersive tech in a meaningful way. I am also a published writer on Forbes, Entrepreneur, Inc, Techcrunch, and various other technology blogs online.
How is AR/VR technology disrupting the entertainment and gaming industry?
VR/AR technology is starting to pick up steam and as a brand new immersive medium, it is allowing gaming and entertainment to be experienced in ways that just weren’t possible before. Games are now full-body movement experiences and require work and exercise many times to be competitive. In terms of entertainment, we have seen countless examples of AR being used in the media, including a transparent Tupac performing recently at Coachella.
What technologies are you leveraging to make your services resourceful?
We utilize Visual Studio and Unity3D as well as C# for programming to develop many of the interactions and VR experiences. In terms of 3D modeling, we use a combination of Blender3D and Autodesk Maya. For texture, we use Substance Painter, Substance Designer, and Quixel Mixer. And lastly, for sculpting software we use ZBrush. All of these are combined in the game engine of Unity to bring them all to life in immersive environments. An alternative to Unity is Unreal Engine, although this is typically only used for gaming related applications.
What are your company’s future aspirations? What strategies are you undertaking to achieve those goals?
We are growing rapidly at 200%+ growth year over year. We are looking to continue to grow and scale the VR Vision brand and are currently raising VC funding to hire additional staff and service outstanding contracts. We are also launching our own SaaS sub-brands, Reality Well (a healthcare VR application for the retirement home industry) and WindXR (a wind turbine maintenance and training application for the renewable sector).
Jason Palmer: VR Vision Inc. went above and beyond. Internal and external feedback was overwhelmingly positive. Their team takes scope changes in stride, delivering work on time and within budget. Their adaptability and technical expertise supplemented the potential for continued engagement.
Irina Solovianenko: The product arrived quickly and in time for an important trade show. VR Vision Inc.’s work has a few bugs, but the client is overall satisfied with the program, leading to more work for the team. They lead a smooth workflow thanks to their top-notch customer service and project management.
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