Holographic display has long been considered the pinnacle of display technology amongst top academics and researchers in the field of digital display. This has been further powered by the popularity of epic science fiction franchises such as Star Wars and Star Trek which have been enormously influential in making holography appeal to the imagination of millions of fans worldwide.
The key missing component for diffractive holography to take off commercially has been the lack of a software framework to generate holograms efficiently enough for consumer applications. VividQ provides this framework out of the box, allowing for those new, superior display systems to work on standard computing power, which has been the major obstacle for holography since its inception in the 1970s.
Witnessed a Phenomenal Beginning
This London based organization has seen a fabulous rise within a year since its inception. Founded in February 2017, VividQ has expanded its business footprint across Europe, US and Asia. Today, it offers solutions to many leading hardware and embedded architectures manufacturers including Intel, Sony, Himax and many more. The company always focuses on continuous innovation for the positive disruption in the technological sphere to bring sci-fi dream into reality.
This trailblazing firm has made a cutting-edge holography solution with its first, complete software framework for holographic 3D display and point cloud processing. Its flagship product has the ability to craft 3D interactive holograms in real-time, using standard computing power allowing universal, commercial applications of holography. “With immersive 3D content and specialist hardware now commercially available, VividQ becomes an ubiquitous element of the upcoming wave of holographic devices,” stated the company. “VividQ provides the only technical solution capable of 3D visualisation without the need for a head-mounted system or glasses.”
The Distinctiveness of VividQ
Holographic technology has never seen a commercial success in the market, although effectiveness of this technology has been proved in the laboratory a long time ago. Many cite computational complexity and mammoth data that flow through the system as the vital reasons behind its commercial distress. Since, it would take up to several minutes to compute even a single frame for a holographic video, rendering the technology largely useless for consumer devices and hindering the development of display systems based on diffractive holography.
Many players entered into the market to fill this void with alternatives like 3D glasses, head-mounted-displays or Pepper’s Ghost concert projections to achieve immersive experiences. But these are intrinsically limited in the content they can display and the level of realism they can achieve.
VividQ’s products, however, crafted a niche in the market with its state-of-the art offering for digital display of the future. The company provides the first, complete, end-to-end software framework for holographic display, comprising of 4 modules. It includes the leading pointcloud data compression tool – Squeeze, and the world’s fastest 3D hologram generator enabling truly holographic mixed reality with multiple depth planes – Core. Its product effectiveness can be gauged from the praiseworthy comments it has earned in the last one and a half years of corporate journey. Some of the excerpts from its prominent supporters are:
“VividQ created a commercially viable product which defines and catalyses Mixed Reality applications” Eric Ries (Lean Startup methodology founder)
“VividQ solutions allow holography to break out of academic labs” Prof. Tim Wilkinson (Head of Photonic Engineering at University of Cambridge)
“VividQ is going to completely revolutionise the way we think about 3D computing and display” Phil Green (CFO at Reach Robotics)
The Torchbearers at VividQ
Vision and thirst of crafting something unique are the main ingredients of a successful leadership. No company can create waves in the industry without having an adept think tank on its board. VividQ also has some prominent names of the Industry on its governing body. Darran Milne (Co-founder and CEO) and Aleksandra Pedraszewska (Co-founder and Head of Commercial) are the two commercial pillars of VividQ, leading the company towards the highest peak of excellence.
Darran is a Mathematician and Theoretical Physicist by training, with a PhD in quantum information theory and quantum optics. He began his career as a post-doctoral researcher and a quantitative analyst for a large financial software company, leading new development initiatives and managing client implementation projects. He directed the original research and development efforts at VividQ while also maintaining academic collaborations and investor relations. Darran’s passion for VividQ stems from his interest in future display technologies. The CEO asserts an interesting fact on giving details about company’s trademarked product:“VividQ is the only company in the market to offer a complete software framework for real time holographic 3D display. Our SDK handles everything from data import and standardization to complex light field calculations and holographic display protocols.”
Aleksandra has done MPhil in Technology Policy at Cambridge Judge Business School. Today, she heads up VividQ’s sales, marketing, and operations in the London office. She focuses on taking VividQ’s software platform to the market alongside world-leading hardware partners. Prior to establishing VividQ, she has worked with many prominent organizations like Rolls-Royce, HBO, and IdeaLab Ventures. Recently, she has been named on the Code First: Girls “Ones to Watch 2018” list.
On throwing light on company’s future goals, the management stated, “As holographic display becomes the industry standard in 3D visualisation, VividQ will become the underlying software driving these next generation devices, using embedded architectures. Growth will initially be in step with the expected exponential scaling of the AR/MR market.”