Vidyard is a next generation video platform that is helping businesses drive more revenue, boost employee engagement, and create new areas of competitive advantage through the strategic use of online video.
Designed to go beyond traditional video hosting and management, the platform helps businesses quickly create and share new video content, connect with more viewers through interactive and personalized video experiences, and turn powerful audience insights into action. Vidyard also helps businesses transform internal communications with secure video messaging, private content sharing, internal live streaming, custom-built video applications, and more. These features can integrate seamlessly with existing business workflows and corporate security models.
Global leaders and industry pioneers, including Microsoft, Honeywell, Lenovo, and LinkedIn rely on Vidyard to power their video strategies for both external customer engagement and internal employee communications.
Michael Litt is the Co-founder and CEO of Vidyard and an avid entrepreneur with a passion for building SaaS companies. Michael leads the development of Vidyard’s innovative video technology, is a respected authority on entrepreneurship and startup culture, and is a master of connecting with audiences.
Michael contributes to the growth of the media industry by sharing his insightful perspectives with broad audiences as a regular contributor to Fast Company, an American business magazine. He has been quoted in Forbes, The Wall Street Journal, The New York Times, TechCrunch and other leading publications.
He has shared his engaging and inspiring public speaking style with global audiences of all sizes through TEDx, The Digital Collective, Dreamforce and Y Combinator’s Ad- Innovation Conference.
These efforts have led to many recognitions and awards, including the Peter Brojde Award for Canada’s Next Generation Executive Leadership, Marketing Magazine’s Top 30 Under 30, and Ernst & Young’s Entrepreneur of the Year.
Vidyard’s range of services encompass cloud-based video hosting and management, video analytics, video content personalization, interactive video, and live streaming. They are supported by tools that simplify video creation and sharing by employees.
Vidyard’s free personal-video messaging app, Vidyard GoVideo allows sales reps, support reps, and individual employees to easily record and share personal video messages while tracking engagement levels for that content.
These insights can be leveraged to help businesses understand which material is resonating with customers, partners, and their own employees.
Outshining the Competition
When Vidyard was first launched, its biggest barrier to success were prominent video-hosting and playback solution platforms that were available for free. The challenge was getting businesses to understand that these platforms offered limited analytics, security, scalability, and integration into existing technologies.
Due to these limitations, video viewer data could not be mapped into a Marketing Automation Platform (MAP) or Customer Relationship Platform (CRM). “Competing with “free” is never easy unless you can demonstrate a clear and quantifiable return-on-investment that aligns with their business goals,” states Michael.
Once businesses realized these shortcomings, Vidyard was immediately more appealing. The company has secured its dominance by demonstrating clear value and ROI, coupled with the ability to help organizations more rapidly adopt video across different teams as a strategic business advantage.
With Vidyard’s personalized video solution, brands have the ability to create unique video content that seamlessly weaves in an individual viewer’s name, company name, title and other unique information.
These videos are driving conversion rates higher than that of traditional content. Whether it is a telco sending a personalized video message to explain a bill, a university sharing a custommade video to recruit new students, or a B2B company using bespoke videos to promote a new product or event, this is a powerful way to stand out and to engage audiences in a memorable and compelling content experience.
A Flawless Game Plan
While Vidyard continues to grow its own marketing and sales teams, a key part of its strategy is to invest further in partnerships. Last year, it launched a series of new partner programs to work with resellers, agencies, systems integrators, and technology partners to broaden its market reach.
In addition to leveraging new channels, the company recently launched its Vidyard GoVideo partner program that enables any technology provider to embed aspects of Vidyard’s platform within its own offerings, free of charge. Vidyard is also partnering with training and education organizations such as Always Hired, Sales Bootcamp and Sales for Life, which are training students on how to use video to improve their sales process.
Evolving with the Journey Vidyard is expanding its footprint in different markets and geographies. The company is accelerating its growth in financial services, manufacturing and education while rapidly growing its customer bases in EMEA and the Asia- Pacific.
Much of this expansion will be fueled by its product innovation in areas such as video personalization, video sales, interactive video, and video for customer support.
Vidyard is leading the charge in delivering a comprehensive video platform to host, analyze, and operationalize video in a way that exposes key flaws in most executives’ assumptions. It is on a mission to help everyone leverage the power of this medium to build better relationships, communicate more clearly, and humanize the way we do business.
The Rewards of Perseverance
In December 2017, Vidyard was recognized for its rapid revenue growth, bold innovation and entrepreneurial spirit with a Deloitte Technology Fast 50 program award, ranking 16th with a growth rate of 21.4 % over the previous four years.
The company was also selected as a finalist for the 2017 MIT Sloan CIO Symposium’s Innovation Showcase based on the strategic value and innovation it brings to digital enterprise now and in the future.
Vidyard has also been named one of the ‘Top Rated Enterprise Video Platforms’ by TrustRadius and ‘Leader for Online Video Platforms for Sales and Marketing’ by Forrester.