Webinars are quickly growing in popularity among business owners – not only do they allow you to reach all your employees, regardless of where they are in the world, they also allow you to enrich your business’s online content. After all, depending on the topics covered, you can always make recordings of the webinar available on your website for clients and future employees to view.
Additionally, they’re a highly engaging platform, allowing you to capture employees’ attention when covering key topics that everyone in the organization should know about. They help you enhance your brand value and act as an important source of high-quality leads.
For all the benefits of a webinar, however, many businesses are still new to using this platform and find themselves wondering how to navigate through the process of setting up their first webinar. If you find yourself stuck, this guide will help you with tips for creating webinars your employees will love.
Choose a Specific Topic
The hard truth is that not every topic out there is suitable for a webinar. Your topic should be both interesting and valuable for your audience to motivate them to take the time out of their day to watch and – most importantly – pay attention to what’s being said on screen.
When choosing a subject, one thing to remember is to try and avoid more generic ideas and instead settle on a specific topic. This will allow you to focus on and go into depth about the issue being covered while also reducing the risk of speakers going off on unrelated tangents.
Choose a Format
One of the most important decisions you will make is selecting a format for your webinar. There are multiple options available for you to choose from, including interviews, live question-and-answer sessions, conference-style panel discussions, and more. The format will depend on the topic you’ve selected, so remember to keep that in mind.
Of course, the topic is not the only factor that will influence what webinar format you choose. Each format has its own pros and cons – while panel discussions can be a great option to bring forth diverse viewpoints, if you don’t have access to enough suitable panelists, it is not the format for your needs. On the other hand, if you want your employees to learn leadership skills directly from your CEO, you may find that an interview or Masterclass-style webinar is the best choice.
Use Appropriate Software
When it comes to finding a platform for their webinar, many businesses choose video conferencing software that they are already familiar with. However, these are not always the best option.
It is true that several video conferencing software like Zoom also offer a webinar platform. However, they don’t always provide the features you may need. Additionally, they can frequently be costly, especially for smaller businesses.
That’s why it’s always best to choose a platform that specializes in webinar services. By choosing to go with dedicated webinar software, you get a service dedicated to meeting webinar-specific requirements, such as multiple hosts, live chats, and the ability to incorporate payment gateways for paid webinars. Additionally, they allow people to access webinars via their phones as well as their laptops and desktops, increasing attendance.
The best part for your business is that most of these software programs often have dynamic pricing plans aimed at businesses of all sizes. Most generic platforms offer default prices and thousands of attendee spots that you may never use. With webinar-specific software, you can choose more affordable plans with just enough registration spots to meet your needs without needing to pay more for unnecessary services.
Pick the Right Day
Webinars should be optimized to allow the maximum number of people to attend. Before you can settle on a time, make sure to pick the right day of the week to hold your session.
Mondays and Fridays tend to be the busiest days of the week for both managers and employees. There are new projects to assign on Mondays, while Fridays tend to be reserved for catching up on incomplete work. Additionally, anecdotal evidence suggests that employees register lower productivity during the weekend.
This is why it’s best to schedule your webinar for the middle of the week. According to a 2020 report, Tuesdays, Wednesdays, and Thursdays are the best days of the week to host webinars, closely followed by Tuesdays. Mondays and Fridays rate significantly lower, and the weekend rates the lowest of all.
Webinars are a potent tool for businesses to reach out to both employees and clients. While setting up your first webinar may seem challenging, once you’ve got the hang of it, you’ll soon find yourself wondering why you didn’t adopt this event earlier!