Univision Communications bought Gawker Media’s Blogs

Gawker Media’s blogs were bought by Univision Communications, now Raju Narisetti will operate the sites.

As CEO of Gizmodo Media Group, Narisetti will look onto the following blogs: Gizmodo (technology), Jalopnik(cars), Jezebel(women’s interests), Deadspin(sports), Lifehacker (lifestyle), and Kotaku (gaming). Gizmodo Media Group is a unit of Fusion Media Group, which is Univision’s English-language digital media group.

Narisetti, vice president of strategy at News Corp, will report to Isaac Lee, Univision’s chief news, digital and entertainment officer, and Felipe Holguin, COO of Fusion Media. Earlier, Narisetti was managing editor of The Wall Street Journal Digital Network and managing editor of The Washington Post.

Univision is going to add more English news and content sites which is particularly interesting to young readers that will also increase its readers. In recent months, it bought The Onion, A.V. Club and Clickhole, which feature humor and satire; The Root, an African-American news site; and Flama, a news-and-entertainment site for young Hispanics.

In its largest English-language digital media deal, Univision paid $135 million last month to buy Gawker Media’s sites in an auction. Gawker Media was founded by British journalist Nick Denton

Univision didn’t buy Gawker.com. Gawker.com got closed last month. Univision says the sites that are grouped under Fusion Media now reach “96 million unique visitors, including its extended network.”

“We will now be more ambitious and sensibly scaling the passionate digital communities that Gizmodo, Jezebel, Deadspin, Kotaku, Jalopnik and Lifehacker have attracted, by offering accurate, edgy and engaging journalism, as well as through relevant, related content and commerce,” Narisetti added.

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