If you’re a business owner, content creator, influencer, or if you do any kind of public work online, you know how your online presence is important. We all live on the internet nowadays. People often curate entire personas to be perceived in the ways they think are ideal online, and they often put a lot of thought and care into creating their perfect personal profiles.
Now, it’s only logical that any kind of business that’s run on the internet needs to be just as eye-catching and interesting to be able to grab the attention of the public. That’s why it’s important to see in what ways you could improve your online presence.
Influencers as Inspiration
When looking into social media marketing, digital marketing experts often look into the content influencers are putting out. They’re called influencers for a good reason after all! Their content is often inspiring for the masses, and they’re usually the first to start trends, but they also know when the trends ended, so by following them for inspiration, you wouldn’t post something outdated and flop. Many people even use influencers for marketing their content, products, and stuff, and this way of marketing has become increasingly popular. They can definitely function as a steppingstone into the digital media world, so be sure to find interesting people with similar topics to yours, and don’t be afraid to search through different types of social media. You’ll surely find some new interesting tips to kick your own content and the way you present it online, up a notch!
Pay Attention to Attention Span Issues
There are many quite recent studies regarding the attention span within younger generations. Since social media gives a lot of instant gratification to people, they can get all information they might want or need at their fingertips in 10 seconds or less, so naturally, their attention span is shortening.
Even though the younger generation might not be your target group, we’re all susceptible to these social media trends where we want the result right away. If you’re not much of a writer and aren’t sure how to create written content for your business that’s gripping and interesting enough, so your public won’t scroll away you might consider looking into professional copywriting services online.
They will make sure that the written content you put out makes the best possible statement and the outreach you want and need. Pairing up well-written content that’s perfectly concise with striking visuals will ensure that your content stands out from the crowd, and attracts attention, no matter what!
Recycling Content
When we think about the concept of repurposing content, we might think that it’s not the best idea to do so. Who wants to watch or read the same thing over and over again? But actually, when you make a post that’s a hit and that works why wouldn’t you want to exploit it, after all? It’s easy to get exhausted and just be out of ideas.
Sometimes you might even feel like there’s nothing new to create, say or contribute to the conversation. That’s when it’s a good time to recycle your content, make your best topics relevant again but in a different way or light. That way you still have enough content to put out, and you might even get discovered by new people! While you’re basking in your old glory, you’ll buy yourself enough time to think of new things and more original content.
Experiment with Video
Videos have always been an important part of the internet, ever since the early days of YouTube. Maybe it happened with the rise of TikTok, maybe it was some other influences, but we can definitely see that video content is on the rise again and is used heavily in marketing.
Different platforms are prioritizing video content once again all in different formats and lengths. And people are loving it! That’s why it would be a good idea to experiment a bit with making video content for your business. It doesn’t need to be anything long with a complex editing style, there are different styles of video you can go for that will fit your branding. Videos can spice up your content a bit, as they allow variety in your usual posting style, which is often a great thing. So don’t be afraid to look into it!
Making sure your online content is always exciting and up to par isn’t an easy job, even though it might seem so. It takes a lot of editing, experimenting, and testing, but that’s the charm of it. In any case, it’s a lot of error and trial, but with these tips, you’ll see the improvement in your content in no time, and so will the public!