Online marketing has become an important part of a business in today’s world. Whether you are a freelance photographer or own a DIY store, having a successful website is an essential part of your company’s success.
Studies have shown that 81% of consumers search online for a local business, and 74% of buyers purchase a product online.
As such, having a professional and comprehensive website is the starting point for pretty much every new business. However, building a website can seem quite intimidating for those who have never had their own website before. For this reason, our first question is, “Why do you need a website?”
A website is a great marketing tool. If done successfully, it can be a major part of your business, as having a website can be an easy way to gain status and grow.
Nowadays, websites are more important than ever for small businesses. Otherwise, you risk looking like a company that is not going to be able to deliver great service. Having a professional website is a straightforward way of boosting your reputation.
Building a website is not very difficult with the many website creation tools available. However, much like building up your own business, there are crucial elements involved in making a website. Whatever software you choose, keep these top tips in mind.
- Get Help
When building a website from scratch, the graphics need to be professional. Your website is often where your customers first experience your brand. If it looks homemade, they are going to make assumptions about your business that you want to avoid. Get help with your graphics and do your research.
Small businesses strapped for cash can also consider a DIY route, utilizing professional website building tools. Making your site yourself also gives you control over its content and allows you to learn more about creating and managing your site.
- Have a Clear Goal
Every business website is unique because each one serves a different purpose. If you want your first website to be a place for customers to buy your products, you need to build it around that goal. If you want it to provide information and attract customers to call or visit you, then you have to build it with that specific purpose in mind.
A website without a clear purpose will only cost you time and money and will provide little value to you and your company. Therefore, it’s important to let people know who you are and what you do right away, so they do not feel confused when they visit your website.
Once you know what you want from your website, you can get started creating one. If you want to build your website yourself, then check out Wix’s handy guide to building a website from scratch to learn from the experts.
- Have Great Content
Before building your first website, you should decide what content you want it to have. As the website owner, you should analyze the content of the site as it is a representation of your business. Even if you plan to hire someone to edit it later, you know the basic idea of your company more than anyone else will.
Therefore, if you are going to sell products on your site, get product photos and product descriptions ready. If you sell services, you will need a description of each service. Prepare as much of your content as possible before you start building your site.
- Draw Inspiration from Others
Make sure your business website leaves a positive impact on visitors. If you are uncertain of how you want your website to look or how you want your content to read, look around for some websites that you like.
Searching for some outside inspiration can help you get an idea of what you want from your new site. However, make sure that you put your own unique spin on the content and don’t just steal it.
Researching your target audience can also be helpful, as you can see what they want from your website, making it easier for you to achieve that goal.
- Be Personal
Whether you are a small business or a large company, one of the common elements of many websites is a photo of the founder of the team. New businesses or website owners want to try and make their business websites look big. But that is not always the best thing to do. A lot of customers want to know that they will be working with a real person or team. So, including a nice photo of yourself or your team is a good idea.
If you are a small business, it might be a good idea to provide your customers with some personalization, either when packing your product, or through your website content.
Creating a great business website may not be as straightforward as you first thought. However, if you follow the steps in this article, your business will have an excellent chance of succeeding in the online marketplace.