If you have a passion for art, are looking to become your own boss, and happen to love kids, running a kid-friendly art studio is a perfect opportunity for you. Having your own kid-friendly art studio business seems fun. Yet, it entails dedication to make it work. With the right strategies and hard work, you will be able to turn this business into a successful endeavor.
Here are some tips to successfully start a kid-friendly art studio business:
Decide on an Art Form You Want to Teach
The first step to establishing an art studio business is to figure out what you want your students to learn. There are different kinds of art forms that you can teach, and the distinctions between one and another might be tough if you have never done it before.
Take note that not all art forms require the same equipment, so thinking things through can help eliminate unnecessary expenses while maximizing profit as well. If you opt for pottery classes, for example, then investing in clay, saucepans, a kiln, and even glazes will significantly increase the total cost of production. On the other hand, drawing classes only require paper and pencils for most kids to practice their skills.
Do a Thorough Research Process
Whether you have decided on the art form or still find yourself stuck deciding on an art form to teach, look for all the materials needed and try to estimate the cost. Conduct some research on where you can buy items at a low price to reduce expenses and maximize profit.
Research is essential when starting your kid-oriented business. Through research, you will have to find out if there are already existing businesses around that offer the same thing as you plan on offering. If there’s none, then it means that your idea is unique enough to be considered.
If other companies are offering the same service or product, you should also find out what makes your business unique from theirs and how you can ensure your customers will not choose them over you. Can it be lower prices? Better facilities and equipment? Friendly approach towards kids?
Conceptualizing the kid-friendly art studio business is necessary to gain an advantage against other companies in the market. Having this vision of how you want things to turn will surely benefit the business you will establish.
Set Up Your Own Studio or Reservation System
Aside from the different types of art forms that you should choose from, consider how you will conduct your classes. If it is just your friends’ kids whom you will be teaching, setting up an art studio in your home might be convenient, yet it will provide limited space. On the other hand, if more children want lessons from you, renting a more extensive space somewhere will be more comfortable for the students.
If you decide to rent a room somewhere else, find a place near your home to avoid unnecessary transportation expenses. You can also opt for an area, such as schools, that is near your target customers.
Seek the Assistance of Experts
Finding professional assistance from an accountant or legal consultant might be necessary if you have no idea how to start your own business. These professionals can help you find out various permits needed for you to operate and the requirements that need to be considered before establishing a particular type of business. They would give you advice on how these things can affect the outcome of your business.
Prepare Your Materials and Equipment
You should make sure that your art equipment is ready before classes start because this would be one of the things that will affect your reputation as an artist. If children see excellent art materials at school, there is a higher chance that they’ll want to take lessons at that specific place instead of another kid-friendly arts studio within the area.
When it comes to art equipment, you should choose affordable and yet functional ones. If you have selected a form of art that requires special equipment, like pottery or metal works, buying the necessary tools is already expected since they are essential in your craft.
Offer Classes for Kids and Adults Alike
Offering an art workshop for both adults and kids is a perfect idea, especially since a lot of parents are always looking for things to do with their kids. Some parents even plan on enrolling in the same classes with their children. A business like this provides profits for you and satisfaction for customers.
Create an Effective Marketing Strategy
If you plan on starting your kid-friendly art studio business as a part-time gig, then this part is not very much of a priority but still needs to be considered if you want your business to take off right from the start. Make use of all available resources like using social media for networking or making flyers to be distributed within the area that will help attract clients.
Boost Your Online Presence
If you want to stay competitive in this particular business, putting up an online presence is necessary. You could create a website containing everything about your business and send emails inviting people to register and provide reviews of your services. Having an online presence will help you gain more customers.
Consider Getting an Art Franchise
If you need help starting your kid-friendly art studio business, then getting an art franchise is essential. It is an excellent way to get both the support and recognition that can bring more clients to your facility. What’s good about getting an art franchise is that it already has a successful marketing system that they will teach you. Aside from that, franchise companies also provide many forms of training for you, including accounting and management strategies, so you can effectively start your career as an artist. You must choose wisely which one to pursue. Some of these franchises are very popular for a reason, so don’t be afraid to ask around first before deciding on one.
Creating an art studio for kids is a great idea, but it’s not as easy as just opening the doors. It takes more than drawing on paper and hanging up paintings to make this type of business successful. If you aspire to have your own kid-friendly art studio, consider the listed tips above if you want your business to be successful and profitable.