Today’s dynamic marketplace, social media connectivity and ever increasing competition is driving companies to distinguish themselves more clearly and more visually to capture and engage consumers both on and off-line. With packaging as the living embodiment of the brand’s personality and values, it’s critical it mirrors the consumer’s perception of the brand and delivers its promise. Not only does the packaging need to communicate the basic consumer needs it also has to feed their lifestyle aspirations. Understanding the various and diverse roles of packaging is in itself the catalyst for the development of new ideas for Depot Creative………
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