Building a successful business can be difficult if you are trying to spread yourself across all services. What tends to happen is that you end up spending most of your time on operational logistics instead of spending time on growing your business. This is where outsourcing comes into play, as business owners can offload time-consuming services. While every business is unique in its own way, here are five important services every business should consider outsourcing to give the business its best chance at succeeding.
Outsourcing your marketing team has become more important than ever before for businesses. With the rise of digital marketing, small business owners have been spending an average of 33 hours a week on marketing responsibilities. Additionally, 76% of people in that study found there was not enough time each day to complete their tasks. The demands that crop up from E-marketing, social media platforms, web design, app design, and other digital media platforms can add up to a lot of work. It is not feasible to expect your team/business to be able to do all the associated marketing work alongside their other responsibilities. Unless you are a huge business with the means to hire a specific PR, social media, and website team, outsourcing your digital is the most effective route.
Information Technology (IT) Support
IT support can be incredibly time-consuming if you want to do it properly. The consequence of the DIY approach is that you spend less time focusing on the development and growth of your business. Research from a Deloitte survey in 2014 found that 53% of businesses outsource at least some of their IT responsibilities. The benefits of outsourced IT support are significant, as not only will you save time but you also save money. Both of which are essential for businesses to grow. Ultimately, if you can outsource your IT then you should as it will give your business greater flexibility and likelihood to succeed.
Accounting and finance can be a long and grueling task, especially when it comes to doing payroll. The risk of doing payroll in-house is that you can end up making some costly mistakes. For example, the IRS found that 40% of small businesses had to pay $845 in penalties due to late payments, incorrect payments, and filing errors. These avoidable costs do not make for a strong foundation for building successful businesses. Outsourcing your finance lets the experts do the job and this will save you time, reduce risks and save you money in the long run.
A smooth running and competent customer support service is essential to any successful business. By doing customer support in-house, particularly if you are a new or small business, you risk inconsistencies and increase the likelihood of mistakes. How well your customer support service runs should not be a case of getting lucky with regards to who takes the call. Additionally, training your staff on how to efficiently handle customer support needs will also cost your business money.
Instead, you should consider outsourcing to a call center, which uses experienced and highly trained staff to handle your customer support. By doing so, your customers will receive instant and professional support. There are plenty of reputable call centers that you can hand over the responsibility to, it might just take some time to dig through different options and find which one is best for your company and that fits your budget.
Outsourcing people essentially means hiring freelance and contract workers so that you can have professionals working on your team without having to pay them a consistent yearly salary. You can hire professionals on an ad-hoc basis, depending on when your business needs them. Research conducted by Elance.com found that three in four US small businesses say that using freelancers gave them a competitive edge. There is no shortage of freelancing professionals out there, and they are becoming easier and easier to find thanks to freelance platforms such as Fivver and Upwork. However, make sure that you are checking their previous roles, history, and experience as you do not want to end up wasting money on an individual who has exaggerated their capabilities.
Outsourcing the aforementioned services is a good idea for any business looking to expand further and increase its successes. It allows businesses to focus on the core responsibilities and priorities, without wasting time on tasks that can be handled by an expert outside of your company.