In today’s fast-paced, evolving world, both marketplace and industry are continually compelled to develop new and creative ways to engage with consumers. Consumers are increasingly demanding products, services, and spaces to be more tightly focused around their personal lifestyle and interests, driving retailers, entertainment providers, and service industries to respond with more personalized and relevant marketing and merchandising. With this direct correlation between consumer experience and brand loyalty, balancing consumer expectations, brand image, and budget has become a real challenge for marketers…………….
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