Cover Story

Chandar Pattabhiram: A Marketer for Life

Remember the interview scene from Wolf of Wall Street, in which Leonardo Dicaprio asks candidates to sell him a pen? Now, what does that scene stand for? The forty-five seconds scene perfectly portrays the key attribute a marketer requires; an ability to intrigue. In the field of marketing, evoking the buying emotion of a customer by intriguing is the absolute purpose. Whether you are selling a pen or a billion-dollar cruise, you must know how to make the process of selling interesting. However, impressing personnel of different ages, interests, and emotions in a single product is quite a challenge, isn’t it? Comprehending the potential customer and need of the hour paves its way here………
Read More

The 10 Influential Marketing Leaders to Watch in 2019

Editor’s Pick

The Art of Leading