In an interview with Insights Success, Ulrike Lemke, Vice President of Marketing at Lonza, shares valuable insights from the…
Chandar Pattabhiram: A Marketer for Life
Remember the interview scene from Wolf of Wall Street, in which Leonardo Dicaprio asks candidates to sell him a pen? Now, what does that scene stand for? The forty-five seconds scene perfectly portrays the key attribute a marketer requires; an ability to intrigue. In the field of marketing, evoking the buying emotion of a customer by intriguing is the absolute purpose. Whether you are selling a pen or a billion-dollar cruise, you must know how to make the process of selling interesting. However, impressing personnel of different ages, interests, and emotions in a single product is quite a challenge, isn’t it? Comprehending the potential customer and need of the hour paves its way here………
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The 10 Influential Marketing Leaders to Watch in 2019
In an Interview with Insights Success, Stephany Zoo, Head of Marketing, Branding, and Communications at BitPesa, shares…
Creating a benchmark for others is often a responsibility bestowed upon a leader. In order to be worthy of…
In an interview with Insights Success, the CMO of Culture Trip, Mike Fox, sheds light on the company’s…
In an interview with Insights Success, the Chief Marketing Officer of Zscaler, Inc. Micheline Nijmeh sheds light…
A supportive and visionary leader challenges the traditional ways of doing things, while making an organizational impact well beyond…
Marketing is an intoxicating blend of art and science. It involves understanding human behaviour and creating or…
In an interview with Insights Success, the CMO, of Zurixx, April Critchfield, sheds light on…
Editor’s Pick
“The glass ceiling is a barrier so subtle that it is transparent; yet so strong…
The Art of Leading
The pharmaceutical industry is passing through hopeful and turbulent times at the same time today.…