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Patti Girardi: Reforming the Marketing Craft through Consistency

Marketing is the bridge between a product and its target audience, and marketing leaders are the ropes strengthening it. A marketing leader is always focused on making his/her products and services more approachable, and for that he/she needs a set of skills and determined teamwork. Along with the many other qualities a marketing leader requires, a management competency for the performance assessment further helps in ensuring excellent teamwork. Management competency helps to understand the true capacity of employees and how to encourage them to perform at their best………
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