Tesla is raising the cost of its electric vehicles which avails “self-driving” option, the worldwide starting with a hike of $1,000 (£820).
The price “will continue to rise” as its technology improves tweeted Elon Musk.
Also he said that the technology the company is adding will be worth more than $100,000.
Mr Musk has been in a conflict with officials in California over the resuming of Tesla’s US car assembly.
Tesla’s (FSD) “full self-driving” option is known as Autopilot, while it isn’t fully autonomous. The autopilot has included a number of features such as parallel parking, automatic lane changes, and a summon feature, which automatically retrieves and parks the car. The upcoming add on features will include automatic traffic light and stop sign control.
The price rise kicks in on 1 July and the self-driving option will cost $8,000.
On Monday Alon Musk in a series of tweets said “The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval”. “[At] that point, the value of FSD is probably somewhere in excess of $100,000.”
The company was in an investigation by regulators in the US after a driver was killed while using Autopilot in his tesla car. However, the investigation revealed the driver was playing a video game on his smartphone at the time of the accident.
Mr Musk is famous for his regular tweets, many of which have leaded him in trouble.
Earlier this month, his one tweet wiped $14bn off Tesla’s market value after Mr Musk tweet the company’s share price was too high.
In the US, Tesla’s best-selling Tesla Model 3 currently sells for $33,690 if a driver chooses for the basic package. With adding Autopilot this would currently cost $40,690.
One tweet said the price Mr Musk claims for the self-driving package to be value was “insane”. “Elon, real talk, i love you and the mission, but FSD will never be worth that much,” the tweet added.
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