For Senior Citizens, staying at home independently can be complicated when health issues strike. Talem Home Care & Placement Services, based out of Broomfield CO, provides services that support and help them stay in their home for as long as possible.
Talem gives them self-confidence, freedom, and allows them to enjoy their life on their own terms. In addition to the free care advocation services it also provides assistance with activities of daily living (like dressing assistance, cooking, house cleaning, and transportation) so one can stay healthy and independent at home. If staying home is no longer an option, it then helps them find the appropriate senior living community. Jake Rankin, CEO & Co-Founder, explains more about the noble service that he has been doing through his firm.
Brief our readers about your company, its journey so far, its vision, and mission.
Being in the industry for almost 15 years has really helped shape the mission and direction of our company. Throughout my career I was always left feeling like something was missing or I constantly saw gaps in the way franchising and senior care was done. On the franchising side I say a franchise model that sold franchises to anyone, offered little help and support, and sold territories that were way to small. On the senior care services side, through my professional career and through my own personal heartache, I saw that care was second to profit and I saw, and the struggles people had in trying to navigate the complicated health care system. It was these observations that lead to the way we are today. As a franchisor, our goal is to develop select and elite franchise partners who are family and community minded and share our philosophy, values, and partnership approach. To create a relationship with our franchisees based on personalized support, shared decision making, and mutual respect and love for our clients and community.
To be recognized for providing unmatched support and value and for creating effective, quality, and innovative community-based long-term care support programs for the community we serve.
As a senior company we want to be the one place people can turn to, to get the answers they need. We want to be a trusted advisor and a resource centre to those who do not know where to go. At Talem Home Care, we empower people to take control of their health and lead them though the complicated health care system so our patients can achieve their goal of staying independent and healthy at home for as long as possible.
As the CEO, what is your opinion on the current state of healthcare services for senior citizens and how is your organization contributing towards making it better?
Right now, and for the next18 years, the need for healthcare services will be the most needed services facing our country. And while the COVID pandemic has cause horrible issues for all, one thing it has done is cast a positive light on our industry. It has really highlighted the need for the services we provide. At Talem, our focus is creating solutions to problems. We have already created programs to help combat loneliness, depression, and isolation. In addition, we see a need for a lot more.
What are your organization’s franchising USPs and what additional benefits/opportunities do you offer to your potential franchisors?
We are introducing a more franchiseefriendly franchise offering. While increasing the territory size, the company is aiming to reduce the “nickel and dimeing” of fees as well. We are always asking ourselves if I were a franchisee, what would I want or expect.
Leveraging over 70 years of combined experience, Talem Home Care strives to create a new franchise model that will lead the industry for years to come. The company has put together a unique franchise program. Its franchise package increases brand reputation more than any other brand by offering —Largest protected territories by far (up to 625,000 people per territory), Industry-leading training and support program, unmatched support program for the community, more revenue lines and payor sources, and Veterans’ program.
Where do you envision your organization to be in the long run and what are your future goals?
Our primary focus is on Multi-unit operators. While we strive to have 100, 200 locations or more across the country just like everyone else, we would like to have only 30-50 franchisees. Keeping a ratio of 1 franchisee for every 3 locations would be our perfect scenario. This will allow us to continue to provide our personal approach to training and support. Our goal is to have more quality franchise owner’s vs having a large quantity of franchise owners.
As an industry expert, what would be your advice to aspiring healthcare/franchising professionals and entrepreneurs?
In looking at franchising in general, not matter what industry, I say there are 3 factors a person should look out for.
- What is the experience of the leaders and the coaches? We find that many leaders and coaches have not done the work a franchisee is about to do. If I were buying a franchise, I would want to learn from someone who has been in my shoes.
- Bigger is not always better. Larger brands often time seem too big. Many of which are owned by private equity groups or investors. You become another cog in the wheel, an assembly line. They tend to keep you at arm’s length away. Besides, that is how they make their money. I would look for brands that take a personal approach to your training, support, and success.
- Follow your passion. Just because a franchise can make money or is a good investment, I suggest to also find something that you can be passionate about. Without the passion, it will be hard to be as successful as you possibly can.
- Talem’s corporate location in Broomfield Received:
- Home Care Pulse Certified Trusted Provider – 2018, 2019
- Home Care Pulse Best of Home Care Provider of Choice – 2018, 2019
- Home Care Pulse Best of Home Care Employer of Choice – 2019
- #7 in 2017 in the Top 10 Senior Care Franchises from the Franchise Brokers of The Best Franchises To Own (www.top10seniorcarefranchises.com)