Courage is the first step towards the success and in entrepreneurship it is essential one. A precise example of previous statement is Stephanie LaTorre, an award winning web designer, marketing and SEO strategist and owner of Stephanie LaTorre Designs. Since starting her business, Stephanie has helped over 300 business increase their revenue with their website. Her mission is to help entrepreneurs create beautiful websites that work to help them grow their business and do more good in the world. Stephanie is a team leader for the Female Entrepreneur Association and has been recognized by countless magazines for her exceptional work in web design and development.
“You need to stay on top of your development tools.”
Real Leadership Inspires
In her role as a leader, Stephanie not only ensures efficient running of her business, but also keeps inspiring her team and others around her. She is always looking for new ways to help her team build their skills. She certainly has an array of fundamental tasks and responsibilities that define her position. Mostly the primarily task is general executive management, which ensures the organization and everyone in it stays focused on the overarching goal and what they need to do to achieve it.
Stephanie asserts “I’ve overcome many challenges to make Stephanie LaTorre Design into what it is today, as have all founders & owners; the least of all being gaining a foothold and navigating the entrepreneurial landscape as a woman of ambition.”
An Opportunity to Learn and Explore
According to Stephanie, the COVID pandemic had sprouted some opportunities for those who are within the world of design. The pandemic has brought everyone together in close-knit areas that allow more free-time, causing people everywhere to realize the importance of how a space feels. People’s attentions are now more focused on the aesthetics of the things they interact with.
In the opinion of Stephanie, it is simply a time ripe with opportunity for designers who are willing to go the extra mile; and here at Stephanie LaTorre, that’s all the team has done throughout the entire pandemic with its clients.
Necessity of Positive Work Culture
Stephanies believes that positive work culture is of the utmost importance, to both the long term & short term viability of a business. Without positive work culture, one stands the risk of alienating his/her employees and/or rendering them completely unproductive due to a conflict-ridden & inefficient work environment.
“At Stephanie LaTorre, we work to maintain a positive work culture through the constant re-affirmation of our company values, as well as the rewarding of perks and benefits in order to incentivize community-friendly workplace behaviour,” says Stephanie.
An Unconditional Love and Support
The two individuals who have had the most profound impact on Stephanie’s life were her mother and her husband. They greatly influenced her throughout the journey. Recalling her early days, she asserts “Growing up as a child in my mom’s care, and seeing her working away with such dedication and resolve whilst excelling at her career as well, filled me with inspiration.” She further adds “My husband has also been invaluable to me in his support for my ventures. Through thick and thin, I’ve had moments of wanting to throw in the towel on this entrepreneurship thing; but without fail, he always manages to keep me focused and driven.”
Aligning with New Advancements
To thrive in today’s unpredictable business arcade, adding new technologies with business is essential to thrive. Stephanie believes that it is especially important for a business to not only align their offerings with newer technological developments, but also take direct advantage of these advancements. “Business is inherently about innovation, and to leave tools on the table would be to forfeit you and your organization,” she says. This would be particularly important in the field of web design, in which new developments can rapidly shift the playing field and render tools that were the status quo obsolete and outdated.
Supporting Local Communities to Grow More
Stephanie LaTorre Designs believes that upholding the community is of utmost importance, and as such the company has contributed to its communal environment in a number of ways. Stephanie LaTorre is a major source of local philanthropy, as it is actively involved in channeling funds into various charitable organizations aimed at improving disease research and treatment, as well as donating to promising local endeavours whenever they pop up in the community.
Vision for Upcoming Years
For upcoming years, Stephanie’s vision for the company is to maximize the utility of new developing technologies, with the intent of perfecting the technicalities of web design.
Through this, the process of designing on the web will become second nature to those who work at Stephanie LaTorre, and the comprehension of advanced development technologies will allow the team to integrate the most innovative design techniques into its projects. “The web is the final frontier; and we wish to stake our claim,” says Stephanie.
Stay Focused, Stay Ahead
On advising emerging women entrepreneurs Stephanie’s opines “Keep your head up, and stay focused. You will encounter judgement, mistreatment & even outright discrimination in your path to make your dreams a reality. At the end of the day your abilities will speak for themselves, and even those who initially had cast judgement will now find themselves being forced to close the deal on your terms.”