The print industry is continuing to move toward more digital options, with the emergence of newer and more advanced technology. Wide-format printing is the fastest growing segment of the printing industry, as marketers look for bigger and better ways to impact and influence their target audience. SpeedPro Imaging, the leading wide-format printing and graphics franchise, is a B2B solution for professional graphics with more than 20 years of experience.
With a creative eye and passion for stunning presentations, SpeedPro Imaging provides custom marketing solutions that boost bottom lines. As a whole, SpeedPro Imaging brings in more than $65 million in systemwide sales through more than 130 locations in the United States. Its sister company, SpeedPro Canada has more than 50 locations.
Extraordinary Solutions and Services
SpeedPro Imaging is an extension of its clients’ marketing teams. The company partners with businesses that want to maximize the efficacy of their efforts via large-scale visuals. The studios of the company work with the clients on projects such as experiential office design, wall murals, Point of Sale and Point of Purchase displays, event graphics, trade show displays, individual and fleet vehicle wraps, and more.
The mission of this organization is “partnering with businesses to achieve success through innovative visual solutions.” SpeedPro Imaging’s main aim is to bring the clients’ messages to life with unmatched timeliness, professionalism and product quality. One of the best representations of the ability to fulfil its clients’ needs is the Net Promoter Score of 96, which demonstrates the satisfaction of clients with the SpeedPro studios.
The Winning Strategies
From faster printers to new media, including more eco-friendly and sustainable media, SpeedPro Imaging is constantly looking to expand the products and services. Currently two pilot programs are under testing:
The first is interactive, touchscreen digital signage that is being tested in the SpeedPro studios. This digital signage is a significant value-add for its clients in convention and event spaces that are looking to stand out.
The other is a Direct Color Systems printer that opens opportunities with property managers, sports facilities and architects because of its ability to conform to Americans with Disabilities Act (ADA)-compliant signage. This ultra-violet printer produces textured print by layering ink – very cutting edge.
In order to leverage these opportunities, team SpeedPro is in close collaboration with the studio owners through Franchise Advisory Council, SpeedPro Owner Forum, and their Ask the Owners internal communications network. The company also has close relationships with its most important vendor partners regarding new equipment, media, ink, industry trends and product verticals.
SpeedPro Imaging takes pride in partnering with its clients. The clients are considered as an extension of a company’s marketing team. The team of SpeedPro collaborates with each client and determine the right solution for each individual business. The owners work with each other across over 130-studio network in the U.S., sharing knowledge and experience to give each client the best product possible. SpeedPro Imaging works quickly to deliver quality work on time.
SpeedPro Imaging was ranked #399 on the Franchise 500 list and #198 on the Top Global Franchises list by Entrepreneur magazine for its outstanding performance in areas including unit growth, brand power and financial strength and stability.
The company was also ranked #23 by Franchise Gator on their 2018 Top 100 Franchises list that focuses on a brand’s financial stability, growth, transparency, engagement, continuity and sustainability.
Sketching the Future Roadmap
Apart from the two pilot programs, SpeedPro Imaging has invested heavily in new training programs for its studios and has scheduled completion of a number of new initiatives in the areas of Sales and Marketing, Recruiting and Retention of the important studio team members and production and workflow improvements. “We’re looking down the road five to ten years to look at other service and product options that will keep SpeedPro ahead of the competition and provide our clients with the latest innovations in products and service delivery”, the company states.
Let’s Meet the Dynamic Key Persona of SpeedPro
Larry Oberly became the CEO of SpeedPro Imaging in November 2017. With over 27 years of experience in franchising, both as a franchisee and at the corporate level, Oberly started his career in franchising sector by opening two successful Baskin-Robbins locations in the St. Louis area.
After years as a franchisee, Oberly made the switch to the corporate side of the equation. He joined RE/MAX as a franchise development consultant in 1998, quickly rising through the ranks. Within seven years, he was serving as the vice president of the U.S. regional development overseeing seven regional business units and 1,400 offices. Soon after, he moved to RE/MAX’s international division, where he grew the company’s network from 55 countries to more than 100 countries and territories, with 3,900 offices outside of the U.S. When Oberly made the move to SpeedPro Imaging in 2017, he found himself getting attracted to the creative industry and a company on the forefront of the digital future.
Words of Inspiration for New Entrants
“Don’t go it alone. Join a company such as SpeedPro Imaging that has the power of a network of entrepreneurs that provide the very best to our clients and that is helping us innovate through testing and collaborating around the new ideas”, Larry concludes.