Social Media 55: Marketing your Social Presence to the World

Joseph Rothstein | Director | Social Media 55[ Insights Success ]

Owned and operated by a young yet seasoned industry veteran, Joseph Rothstein, Social Media 55 (SM55) focuses on strategies for marketing and advertising across North America. Positive results and client satisfaction have propelled the company to grow into a respected and trusted brand within their space. The company has laid down a strong foundation based on a focused team of professionals that remain abreast of the ever-changing marketplace and adapt strategies accordingly, keeping them ahead of the curve.

Converting Followers into Clients 

Social Media 55 offers an array of services, including the creation and management of a Facebook business page, web development solutions, influencer marketing campaigns as well as posting to other social channels such as Instagram and Twitter. To this end Social Media 55 has access to influencers that promote brands in various categories, such as some of the top television networks in the United States.

“Brands are constantly looking for new ways to drive traffic and convert the traffic to sales. We offer Influencer Marketing as an additional service to you so you can maximize on your social visibility. We maximize visibility via strategic alliances with PR and modelling agencies that expands your network of influencers, bloggers, vloggers and celebrities for a fee or in exchange for product,” exclaims Joseph Rothstein.

For e-commerce web sites, Social Media 55 prefers using the Shopify platform to synchronize a myriad of marketing tools in social media.

While some businesses may not have the ability to advertise across certain mediums, Social Media 55 will implement alternative strategies to gain organic traction. The objective is to reach and convert your audience from followers to clients. This being a highly specialized and time consuming task, Social Media 55 provides professional expertise to achieve your advertising and marketing goals.

Leaving a Lasting Impact

During its inception, Social Media 55’s biggest challenge was educating potential clients to appreciate the value of social media as a vehicle to reach the largest concentration of consumers in the world. The company firmly believed, and still does, that with over 2 Billion social media users world-wide, this is a venue that must be optimized. Today, Social Media 55 stands atop its crowd of competitors, to be dubbed as one of the fastest growing leader in the social media marketing space.

The company caters to small and medium sized businesses, public figures in the sports, entertainment and political arena by capturing and delivering their message in the most compelling, timely and efficient manner. Joseph points out “We create stories bring engaged followers and we help turn them into real customers.” 

Social Media 55 cares about leaving a lasting impact on people. It delivers millions, if not billions, of impressions year round.

Maintaining Various Channels 

Owing to its ability to communicate with a target audience in real time, social media has now gone on to becoming one of the most powerful marketing tools in the world. Joseph believes that one of the common challenges that some of these do-it-yourself (DIY) companies run into is the ability to develop and maintain these channels.

Unlike others, Social Media 55’s solutions are customized to address your needs and offer peace of mind by maintaining these channels, enabling you to focus your time and energy on other aspects of your business. It is also worth mentioning that its social media solutions cater to any size of business.

The ’a la carte’ style options provided by the company are designed to maximize your ability to communicate with your target audience. “Speak with one of our specialists today to design a solution that best meets your needs.” 

Leveraging the Power of Shopify to Deliver Quality 

In addition to the above-mentioned services, Social Media 55 even designs and builds customized websites that oriented platform.

For developing e-commerce websites, Social Media 55 prefers using the Shopify platform to synchronize a myriad of marketing tools in social media. Shopify is truly designed for the consumer, allowing the end user to easily make changes without needing to revisit your web design team over and over. “Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.”

 With over 600,000 websites powered by Shopify it’s clear that this platform is taking over the E-commerce industry. The e-commerce company has already sold over $55 Billion, making it the perfect platform for both beginners and experts. Providing 24/7 customer support is something that Social Media 55 believes in to be a crucial aspect of keeping costs down and Shopify enables them to offer the same to its customers. Further complementing its services, Joseph mentions “If you can’t seem to make the change to your website yourself, your Shopify Guru is always there to walk you through one click at a time.” 

Some of the key features of Shopify: ·

  • Enables you to fully customize your online store
  • Allows you to add new sales channels within seconds
  • You are able to manage unlimited products and inventory
  • Enables you to fulfill orders in a single step
  • You can track sales and growth trends

Questions to ask a Social Media Marketing Provider 

Before choosing a SMM provider one must be wary of various aspects. To maintain precaution for the same, Social Media 55 shares some of the important questions which one needs to ask before choosing a Social Media Marketing provider.

What does your firm specialize in? Because of the high demand for social media services, many players have entered this market niche without necessarily having a defined expertise in this domain. A parallel can be drawn to the construction industry where a specialist in foundations does not necessarily have the architectural expertise to build an entire infrastructure.

Who are your clients and can you share some of your past works? This sets the stage to their practice, providing a bird’s eye view on how relevant they are to your business.

Do you work with influencers and how may they impact my brand exposure? Influencers are people or companies that have a substantial and engaged following of fans/consumers, who can help direct them to your product. It is important for SMM providers to be connected with such influencers to impact or expand your brand’s exposure.

What strategies would you implement for my business? This provides an understanding of how they communicate their solutions and a window to their user-friendliness.

What do you charge for your services and how competitive are you? This provides their scope of engagement and how they justify billing.

Leading the Charts in Influencer Marketing 

This area of digital marketing has become a booming business strategy, connecting millions of consumers to products worldwide.

This department is made up of two divisions, which are paired for maximum results:

  • Brands
  • Influencers

Social Media 55 can connect your brand with influencers with an amassed 50+ million followers.

The influencer division of Social Media 55 allows influencers and micro influencers to register with the company; in return the company provides them with complimentary brand products. For posting, live stories and other forms of shoutouts, the company pays them as well. “We rigorously evaluate and qualify all of our influencers to ensure our brands are choosing only high quality networks,” Joseph mentions.

Joseph continues saying “We love spoiling our influencers. Whether you’re a local hero, a megastar or just someone with a large strong following, we work to help save you time from searching for companies to partner with.”

Source :-The 10 Most Innovative Media & Entertainment Companies 2018

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