The evolution of digital content across all industries from health care and finance to publishing and education has increased market competition and prompted companies to modernize communication systems and processes. Most businesses understand the importance of a creative platform with the tools that can help them advertise their products and services effectively and efficiently.
Shutterstock is a leading technology company with such a platform, and it is known for its rich features, and highquality assets, tools and services. The company licenses images, videos, music, and other editorial assets. It also offers a variety of plans for individuals, teams, and enterprise customers as well as the creative editing teams of various companies.
A Serial Entrepreneur and Trailblazer
Jon Oringer, Founder and CEO of Shutterstock founded the unique platform in 2003.
He recognized the need for licensable images at an affordable cost and created the world’s first subscription image marketplace, starting with thousands of his own digital photographs. The company went public on the New York Stock Exchange in 2012, just nine short years after its inception.
Since then, it has continued to expand and evolve. Shutterstock now owns portfolio of brands serving businesses, marketing agencies, and media organizations around the world with a comprehensive range of creative and editorial assets.
Jon believes that the company’s growth into a successful and sustainable business is underpinned by its ability to provide customers with compelling content, innovative tools, and premium services to fuel their creativity.
Determined to Bestow Customers with High-quality Digital Assets, Tools and Services
The digital transformation over the last decade has left Shutterstock customers, especially those in advertising, film, and media, with an ever-increasing need for more visual content.
Working with its growing community of over 400,000 contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 190 million images and more than 10 million video clips available.
When the company’s image archive crossed the 100 million images mark, Shutterstock turned its attention to helping its clients find exactly what they needed, as quickly as possible.
The company also owns Bigstock, a value-oriented stock media agency; Shutterstock Custom, a custom content creation platform; Offset, a high-end image collection; PremiumBeat a curated royalty-free music library; and Rex Features, a premier source of editorial images for international media houses.
Shutterstock recently announced the release of Composition Aware Search, its revolutionary new search feature. This amazing tool allows users to specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.
Additionally, the platform offers customers the freshest content and valuable insights to facilitate their creative process. Shutterstock’s team of experienced creative professionals is determined to give its customers bestin- class digital assets, tools and services.
The Driving Factors
Shutterstock has always distinguished itself by providing the highest quality of content and the best search experience, which adds up to superior value for the customer. The company is continuing to build industry-leading technology to improve its offerings by leveraging computer vision and AI technology.
The role of marketers and social media managers today increasingly includes the creation of visual content, but they have little time to create compelling visual content that accurately represents their brand and engages their target audience. Shutterstock recognizes that one of the most common pain points for these individuals is the lack of simple but powerful editing tools.
For these busy hybrid creative marketers and small business owners, Shutterstock introduced Editor, a simple online editing tool that allows users to quickly and easily create high-quality visual content.
Shutterstock Editor is a web-based application that leverages Shutterstock’s innovative search technology to help users find the imagery they need. The tool features professionally designed templates, the ability to upload visual assets such as a logo, save designs, and the power to publish finished designs to social networks directly from the application.
This is just another example of Shutterstock’s ability to identify customer needs and to quickly develop a simple and effective solution, which has been the major driving factor behind its success.
Strive to Reach at the Every Corner of the World
Jon started Shutterstock in 2003 by bootstrapping it himself with $10,000 as he set out to introduce the subscription model to the stock photography industry.
To kick-start the idea, Jon shot more than 30,000 images and made them available for license on the platform. He then opened the marketplace up to other photographers. Today, the community has grown to more than 300,000 photographers, artists, videographers, and musicians from all corners of the world.
As Shutterstock continues to expand its platform and range of products, the company also strives to ensure that its content is available wherever the customer needs it. It achieves this through the development of tools that integrate media search with the customer’s workflow. Through strategic API Integrations, Shutterstock is now available in products like Google Slides and Adobe Creative Cloud, improving content creators’ workflows by giving them access to premium, professional imagery from within a platform they are already using.
In addition to this, Shutterstock’s recent partnership with Microsoft PowerPoint gives users integrated access to its collection of photos and illustrations, a full integration directly into Facebook’s ad creation tool.
Shutterstock strives to provide world-class digital content and has continued to invest in making its images, video, and music content available in business applications. It also envisions enabling businesses to build their own applications through a new developer port
Source :-The 10 Most Innovative Media & Entertainment Companies 2018
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