The technology stack used in IoT seems complex because of its exponential curve of advancements. But, the fact is that it is a mere innovative model of sensors, data analytics, and internet, which connects things to make smart decisions. The developments of semiconductor manufacturing have cut the cost and size of the sensors, the wireless internet connectivity has reached every place of the globe, and the data analytics has become a game-changer in the technology aspect. However, traditional enterprise-scale sensor systems still require the complex infrastructure, which covers a wide range – from hard-wired networks to servers, middleware, and custom code.
A Walk Around Samsara
Samsara is an Industrial Internet of Things company that helps customers leverage sensor data to improve their efficiency, safety, and customer service. Samsara has developed a new generation of sensor data technology that comes at a fraction of the cost of traditional systems, enabling customers to adopt sensor data throughout their operations.
Founding Business with Tech Ideas
Sanjit Biswas is the co-founder and CEO of Samsara. The company makes it easier and more affordable for businesses to deploy sensors at a massive scale. Before Samsara, Sanjit was the CEO and co-founder of Meraki, one of the most successful networking companies of the past decade. Sanjit grew Meraki from his Ph.D. research into a complete enterprise networking portfolio, with cloud-based management that revolutionized the deployment of large networks. Meraki’s sales doubled every year since its inception, earning the company tens of thousands of customers. In 2012, Cisco acquired Meraki for $1.2 billion. Under his leadership, Cisco Meraki continued to grow at over 100%, making it one of Cisco’s fastest growing product lines in history. “We are definitely not the first to notice the technology trend behind the Internet of Things movement, but we realized no one was building products the way we did at Meraki, by combining hardware, software, and cloud into an easy-to-use system. This is what got us really excited,” Sanjit said.
Sanjit has been recognized as a TR35 honoree by MIT Technology Review, a Technology Pioneer by the World Economic Forum, and has received awards for academic research in computer networking. He also serves on the boards of ThousandEyes and Highfive Technologies, and is an investor in several startups. Sanjit holds a B.S. in Computer Systems Engineering from Stanford and an S.M. in Electrical Engineering and Computer Science from MIT.
Simplifying Deployment and Operation
Samsara disrupts the traditional sensor model with an integrated, software-centric solution. The products combine plug-and-play sensors, wireless connectivity, and rich cloud-hosted software, all tightly-integrated for simple deployment. Samsara is used by customers in a wide variety of industries, from transportation and logistics to energy and manufacturing. The company offers various solutions including fleet, ELD compliance, trailer, industrial, temperature, and power.
By focusing Samsara system for ease of use and streamlining deployments in the field, the teams were able to make several design choices that help them deliver a 10 times overall improvement over traditional solutions.
Simple installation: Each Samsara gateway includes a cellular radio that is pre-provisioned to work in over 150 countries, making it dramatically simpler to get connectivity to a new site, asset, or vehicle, versus building a custom network.
Powered by the cloud: By using a cloud-based architecture, they can scale from small to large deployments, and offer ongoing feature improvements every month. Plus, customers can easily pull live data for analysis or build their own views using built-in open APIs.
Wide range of sensor inputs: Samsara offers data-logging wireless sensors, digital and analog inputs, and connectors for the sensors built into light and heavy duty vehicles, making it possible to easily collect data from nearly any source.
Simple UI: An easy to understand interface, which makes the data accessible to a wider range of operational teams in any location.
The Benefits to the Customers
With Samsara, customers gain deep visibility into their operations. With ubiquitous sensors and intelligent software to capture and analyze their data, Samsara’s customers increase the efficiency of their operations, improve the safety of their workers, and enhance their customer service.
Challenges for IoT solution providers
Customers are facing a barrage of new technology solutions. While customers today clearly understand the value of technology, dealing with reams of new data, and integrating many systems from different vendors can increase cost and complexity. Solution providers must focus on developing simple, integrated, and easy-to-deploy solutions so that customers can reap the benefits of new technology without undue cost and complexity.
Technology advancements are resulting in an explosive growth in sensor data. Sensors are becoming smaller and cheaper every year, creating millions of new data sources. Traditional communications and software architectures simply cannot cope with data at this scale. Samsara has built a solution designed from the ground up to capture and analyze IoT sensor data, which prepares customers to harness the proliferation of sensor data to simplify their operations.
Samsara is experiencing tremendous growth, fueled by customer demand across many industries. The company will double in size this year, and will be introducing new hardware and software products across all its product families.
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