Neeraj Gupta, CEO, Salonist

Salonist: A Game-changer Salon & Spa Management Software

A desire to look young, beautiful, and healthy is natural in everyone. Businesses in the beauty and wellness industry are serving this need well. However, sometimes managing the daily activities such as appointments, inventory, etc., becomes unorganized and cluttered for these business owners. As a result, their business gets affected.

Salonist offer a way out. Salonist is the leading salon appointment scheduling and booking software that offers a diverse range of features for businesses of all sizes.

Salon owners can make their businesses and improve their brand value by using Salonist software. This implies, they can boost revenue, save time, enhance brand visibility, and make smart decisions.

We at Insights Success caught up with Neeraj Gupta, the CEO of Salonist, to learn more about the company and how it is offering a seamless way to businesses in the beauty industry in managing their inventory and appointments without stress.

Covering All Aspects of Business

Salonist is a cloud-based Salon Management Software intended to help Salon owners manage and streamline their daily activities. It aims to grow the beauty and wellness industry worldwide. From online booking, inventory management, customer payment, Point of Sale, Staff payroll to report and analytics, multi-location management, Salonist covers all.

Compared to other SaaS-based software, this solution has a user-friendly interface that is easily manageable and has a powerful suite of tools. With the best salon software for massage studios and spas, thousands of businesses in the beauty industry worldwide can grow their business, save time, and reach millions of customers. Its powerful suite of tools will help salon owners manage payrolling, billing, engaging their clients, and carrying out powerful marketing strategies.

  • Appointment Management

This feature allows Salon customers to check the available staff from the calendar screen at a suitable time. However, the Salon customer can block the time of being served that could not be booked by any other. The drag and drop option is here to allow Salon customers to reschedule or change the appointment timing or duration.

  • Reward/ Loyalty Point

The Salon Software browse the database to find out the loyal customers for Salon owners to whom they can offer discounts or reward points. Those customers who avail the services in a group are also liable to get the same.

  • Marketing Automation

Salonist has an in-built dashboard using which the Salon owners can add the marketing automation options for the growth of their Salon. Some of them are:

  • Daily Deals for posting coupons and converting leads into customers and further into sales
  • Email and text marketing for sending notifications on pending payments, upcoming appointments, and wishing on anniversaries and birthdays, etc.
  • Inventory Management

This feature is used to track the stock of Salon and to get insights of the same. Using the Purchase Order (PO) option, the products can be re-ordered automatically to ensure enough inventory in the Salon warehouse.

In addition to the above-mentioned features, Salonist encompasses other compelling features, such as:

  • Point of Sale
  • Customer and Staff management
  • Reports and Analytics
  • Multi-location Management
  • Customize Mobile Application
  • Online Forms, etc.

Providing Customer-centric Approach

Salonist prides in offering multi-location management and 24X7 customer support. Providing the customer-centric approach and on-time service is its USP. For Salonist, fulfilling customer requirements or following a customer-oriented approach is a priority. The company believes that customers are solely responsible for the higher revenue of its business.

Providing Maximum Online Solutions

Regarding the pandemic’s impact, Neeraj mentions that the software sector has not suffered much and does not experience much decline in growth rate. The reason behind this is only the use of Management Software. The features like, online booking, online payment gateways, reminder and notification systems, etc. has reduced the contact between the customer and the business owner.

According to him, COVID-19 has given Salonist the opportunity to grow the software market ;managing everything online is the reason behind.

Salonist software helps Salon owners to keep an eye on their Salon business from their homes. For the future, Salonist is planning to add Gift cards, more reliable payment gateways, online stores to sell the Salon products, etc.

Reducing Burden of Salon Owners

Proudly, Salonist has given its 100% in contributing to the beauty industry. The impeccable features of Salonist Software have taken out the burden from the shoulders of Salon owners; henceforth, they can work on improving the growth rate of their business. Till now, Salonist has been serving 10,000+ customers worldwide and helping them in increasing their revenue.

Salonist desire to help Salon owners to the maximum. As of now, it is serving 10k+ customers, and its aim is to reach more customers across the globe. In the future, it will add more features considering customers’ pain points.