Juan Jorge Herrera | CEO | Rocketbot

Rapidly growing Chilean startup is disrupting the world of Robotic Process Automation (RPA) with a multi-cloud platform designed to help companies automate mundane tasks leading to savings in time and money. RPA software allows companies to designate jobs and repetitive tasks to virtual workers. Chilean startup Rocketbot continues to disrupt the market of Robotic Process Automation (RPA) with its Software as a Service (SaaS) model, which helps companies automate mundane tasks to save costs and speed up operations. By having such a diversity of platforms in the work, Rocketbot has managed to break down the barrier that prevents many companies from starting with RPA. Rocketbot’s differentiator is its multi-cloud capability, based on the Python general-purpose programming language, which allows companies to execute robots on any cloud platform or operating system and to be acquired through a SaaS model, thus saving on licensing fees and architectures.

Below is its story,

The idea of Rocketbot dates to 2016 when Co-founders Rafael Fuentes and David Cuello were contacted by Google to develop a bot to automate its advertisements using artificial intelligence. The company then sought to reduce the complexity of building robots and to provide support in a friendly, fast & efficient way, which resulted in Rocketbot. In 2016, the co-founders were working with part of the Adwords Latam team to create a robot that allowed potential clients to (SMEs) to publish advertisements automatically on the Adwords network without the need to put together a campaign. This was facilitated by a robot + AI technology capable of generating ads. With their experience and know-how, the team began to develop robots using code in Python. However, this began to become a problem when it came to managing support and maintenance due to the complexity of analyzing code to find problems or faults that emerged. For that reason, the company created a framework that allowed it to build robots and to provide support & maintenance in a friendly, fast, and efficient way. That is how the idea of Rocketbot was born.

In the 18 months since its launch, Rocketbot today has clients in 9 countries, mainly banks & insurance companies, and has raised its first round of investment through Manutara Ventures. The company’s CEO aims to generate value in corporations and large and medium enterprises through software robots and to enable each worker to build a robot that supports them in their day-to-day tasks. The dream is to see that every worker in the world has their own robot. The Rocketbot cloud allows clients to control a 100% digital workforce and allows all types of companies to focus on value generation.

“With RocketCloud you can deploy your robots in seconds.”

Rocketbot was born out of the team’s dissatisfaction with other development tools that were not sufficiently comfortable to work with. After researching and developing, first of all, code, then libraries & feeling limited, and that the company could not grow anymore, with what was available, it decided to create Rocketbot. It is important to highlight that the company has not created anything out of this world, but that it has taken existing elements and joined them to deliver an intelligible and quick result both in terms of development and execution. The company can say that it is the evolution of working closely with its clients from banks, insurance companies & companies of all different kinds and sizes, and ways of working and that by combining these experiences and dichotomies it has come up with a product that is adaptable to clients needs. This has enabled the company to make medium complexity robots in 1 hour and 40 minutes for a major telecommunications company and allows them to save costs from the first month.

Rocketbot is a tool designed so that most processes can be built in hours, days, or a couple of weeks. In general, its tool is used to build robots that allow you to work with the reading of emails, document processing, data extraction, approval & inputting of data, to work with ERPs /CRMs, and with structured, and digital documents. Rocketbot does not contain components of artificial or cognitive intelligence, but it has developed a framework with which any programmer can create components that provide them with sufficient power needed for more complex processes. With Rocketbot – the team has always had a vision of the future, that – companies will create their own areas of automation and that automation will not be something totally dependent on technology but rather, that a person without programming skills will be able to manufacture their own robots. Based on that premise, the company has a mission of building a simple, easy, and intuitive tool that allows anyone to build a robot by themselves, without having to depend on consultancies like EY or Deloitte. The company envisages a world where children and adults can build robots for tasks at home or school.

Rocketbot is a platform where the core is the RPA, which is principally focused on processes that support the core business of its clients. For that reason, the company has become the most popular second choice for many corporations in the markets. Juan Jorge Herrera,CEO of Rocketbot is a leader who seeks to maximize the digital transformation of companies. His vision is to become the most agile and open tool on the market, allowing companies, people & developers to automate processes on a global scale through the cloud. The mission of Rocketbot is to allow companies and people to generate value through the automation of processes.

The biggest difference of Rocketbot comes from the perspective of license model that don´t charge for bots, it come with unlimited bots in a server or desktop. Another difference is putting robots into production as it already has a platform for cloud execution and management, which allows customers to raise instances & execute the robots of any vendor (AWS, Azure, GCP, etc) and on any type of machine running the Linux or Windows operating systems, as well as being compatible with Docker. This allows companies to not worry about architecture and to not pay for licenses, but instead to contract Rocketbot as if it were a Software as a Service. Currently, Rocketbot has components for reading unstructured documents using OCR and ICR, integrating different databases, and integrating with GSuite and Office 365, etc.

Rocketbot uses Python as a base, which allows connecting to the APIs of all companies. It also gives the company a level of portability never seen before with RPA. The company can work in the cloud, Linux, Mac, Windows, and even in some micro PC environments such as Raspberry. It has integrated with cloud providers allowing the company to be multi-cloud. Rocketbot has managed to break down the barrier that prevents many companies from starting with RPA.

Rockeboat is currently preparing for a trend it has been seeing for a long time, which is working with robots in the cloud. The team is currently working to push the company beyond being just an RPA platform to become a programming language for software robots. The company sees a world where robots will be connected, where they can communicate, share information, and manage themselves for support, maintenance & for the automatic creation of robots. “Today, we are already creating our own ecosystem to make this become a reality. Imagine, thousands of robots in the world communicating with each other, learning and being able to create new, more efficient & more powerful automated solutions”, says the co-founders.

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