Bosch, a multinational engineering and technology company is currently working on a new technology that will allow users to view 3D images without using glasses. The company focuses on its future version of an in-car digital display system.
Bosch always remained a trendsetter for vehicle displays whether it’s of curved displays, freely configurable ones, or the ones equipped with organic LEDs, and now the company is about to bring 3D displays.
The 3D display is to be fitted with a passive 3D display technology which will enable the viewers to see all 3D effects without wearing 3D-glasses. This display will also include eye-tracking skip technology (in which it is not necessary to look at the screen from a specific direction to view 3D images), which remains a key feature for glasses-free 3D displays. The fundamental guiding principle used in most 3D displays provides instant and easily noticeable information so that the focus of drivers remains constant while driving.
Dr. Steffen Berns, the President of Bosch Car Multimedia states, “Displays are increasingly becoming interactive systems that can better anticipate drivers’ individual needs.” He added, “There is huge business potential for Bosch here.”
According to Bosch, 3D visual effects are necessary for in-car display in order to catch the attention of driver towards the crucial alerts, to view the exact area the driver is working on while parking the vehicle, and to recognize the accurate path, turns and corners while navigating through the navigation system.
Steffen further said, “The display’s depth of field means drivers can grasp important visual information faster, whether from an assistance system or a traffic-jam alert. Alerts that seem to jump out of the display are much more obvious and urgent.”
Market analysts are expecting a 2X growth from $15 billion to $30 billion in global vehicle display market by 2025.