Both big corporations with large numbers of employees and small businesses often struggle to maintain effective business communication. In some cases, companies aren’t even aware of how effective business communication is important. This is why we’ve come up with some of the most detrimental reasons why effective business communication is powerful for any business no matter their size. Here they are down below as well as some suggestions on how to improve business communication to ensure the growth of your business.
Business Communication Shortly
The process of sharing information between employees both between and inside a company is called business communication. This type of communication needs to be, very effective because this is how employees and management interact to achieve organizational goals and be more in line with the core company values. As many reputable business magazines will tell you, the main purpose of business communication is to improve organization and to keep employees informed which will, in turn, reduce errors within the company.
Furthermore, effective business communication is also important for the success and growth of any company. What sets it aside from everyday communication is that it is always goal-oriented. Many companies will measure their internal communications to improve the growth, however, more than half of them don’t implement this into their regimen. If an enterprise company is going to operate successfully, the core company values, rules, regulations, and policies of the company need to be communicated to people within and outside the company.
It Builds Teamwork
One of the most important things that effective communication helps achieve is a good team. When the team leaders are effective in communication, they can inspire employees to reach the common goal which is in the best interest of the company. Some of their more important roles in the company are to make sure that everyone is informed about what their responsibilities are as well as how to perform them. When there’s an open dialogue, employees can pitch in when some of their colleagues need their help, and in return, also know when to ask for help too.
Many misunderstandings such as rumors within the company can derail the organization. All of this can be prevented with clear and effective communication because then everyone will be on the same page. This doesn’t mean there won’t be any disagreements, as effective communication allows healthy disagreements which might even be beneficial for the growth of the company. However, a sign of effective communication is that these disagreements don’t turn into a problem.
Improved Customer Service
One of the most important tasks of the company is to have a clear and friendly interaction with their customers. Effective communication with the customers can help your business grow because it increases customer loyalty. It also increases the amount of money the customers spend in your business and how often they shop for your products or services. Furthermore, it generates positive word-of-mouth about your business in general.
These are some of the few reasons why customer service is crucial. As business developers over at Voco note, being there for your customers anytime and anyplace is crucial which is why it might be a good idea to implement phone services that can be accessible on your phone and desktop. This is especially important if you’re a small business owner because it will allow you to connect however you need to and maintain a healthy work-life balance. Furthermore, it will allow you to focus more on your business because it will allow you to make the most out of your time.
Ineffective Communication Costs Money
What many employees and employers don’t realize is that ineffective communication can be quite expensive. Many studies conducted over the past years have concluded that businesses in America spend more than $3 billion annually to train people in effective business communication. Just think about what could be achieved with all of that money. Less than half of the companies assess communication skills during their hiring process which makes them all the more eligible for unwanted expenses.
Some of the reasons why ineffective communication can be so detrimental to the company’s finances are because of the much misinformation that will cause the employees not to perform what was asked of them, or in a correct manner. For example, missed delivery addresses, assigning tasks to the wrong (and inexperienced) employees, bad customer service, etc. Employees who are unable to perform clear communication will cost your company money in the long run so be sure to assess these skills beforehand or implement a good communication culture.
How to Improve Communication
As we’ve mentioned before, effective communication plays a crucial role in coming up with ideas, establishing strong business relationships, helping employees surpass challenges, and improve customer relations. Some of the best practices that will help improve communication within your company are listening, creating a communication-friendly workplace, and using the right communication tools. You should focus on actively listening to what your employees have to say even if you don’t agree because it will make them feel respected and prioritized.
The dirty of every employer is to create a communication-friendly workplace because this way you will have a constant and clear flow of communication within your company. You should be the one to set the example to your employees by challenging ideas and asking questions. Secondly, you should also encourage social interactions which can be achieved by various team-building activities. Lastly, you should be informed of the right tools to improve communication within the company by setting up an official chat tool such as Slack or HipChat.
As we’ve mentioned many times in this article, effective business communication can essentially make or break a business no matter how big it is. Some of the reasons why this happens are that there are many misunderstandings between managers and employees, or between employees themselves. Furthermore, ineffective communication with customers can also decrease their interest in your products, the number of times they shop for your products or services, and can create bad word-of-mouth about your company. This is why it’s in your best interest to improve it as soon as possible.