“We help our clients sleep better knowing they can launch their digital product with conﬁdence, convinced it was well tested by real users, in their actual target market and it’s bugfree” says Ran Rachlin, CEO and Co-founder of Ubertesters.
Ubertesters is a global provider of a comprehensive, cloud-based, process management tool for mobile applications beta testing projects. Ran asserts “I’m really proud that I was able to build Ubertesters from the “ground up” and to create a culture of excellence.”
Ran started the company by deﬁning a clear vision for the company’s goal and purpose. The vision was well communicated to all employees so that they feel part of the vision and not just focused on their daily tasks.
In an interview with Insights Success, Ran exempliﬁed about his journey, and how he became a strategic global business leader.
Below are the highlights of the interview:
Kindly take us through your journey on becoming an innovative business leader.
I’m proud to have massive global experience, managing and leading new initiatives from inception to implementation and signiﬁcant sales as well as managing large global organizations in diﬀerent countries. Before starting Ubertesters I held several high-proﬁle management roles in several large companies. I also hold an MBA degree with honors.
My travels around the world and the fact that I lived for more than a decade in a diﬀerent country shaped my cross-cultural experience. Also, holding managerial roles in large global corporations gave me the essential experience to manage global teams in diﬀerent parts of the world, as well as international clients.
Another major step was the ability to successfully storm the global economic crisis of 2008 while leading my organization to “safe-harbor”. This thought me how to make sure organizations survive an economic downturn.
Describe the company and its extensive solutions/services which address all the needs of its customers.
Ubertesters oﬀers a complete software testing solution for digital products to help organizations beta test their digital products prior to launching it. The complete solution includes: (1) a SaaS product – a comprehensive platform to manage the mobile beta testing process and teams; (2) a crowdsourced testing service of global testers for hire with devices (using the ‘power of the crowd’) for most ﬂexible and cost eﬀective global testing under real-life conditions; and (3) oﬀshore outsourcing services of QA experts based in the company’s East European facilities.
Thus, any organization in a need for beta testing can ﬁnd the right solution with Ubertesters to help them launch their product with conﬁdence.
Have you drawn professional inspiration from other business leaders? Tell us about someone who has inspired you.
Richard Branson’s amazing leadership style of taking care of employees ﬁrst and only then the customers. His vision that “If you take care of your employees, your employees will take care of your customers” has revolutionized the business world and allowed him to create an amazing organization. Further, his willingness to take major risks as well as he doesn’t necessarily see failure as a bad thing, but rather as the foundation for success – makes him a true inspiration in my view.
The most inspiring quote I’ve ever heard was “The way to get started is to quit talking and begin doing” by Walt Disney. I have this quote framed on my desk and I believe it was one of the ﬁrst things I told myself just before starting Ubertesters.
How do you achieve work-life balance?
To achieve good work-life balance I focus on two main things – time management and setting boundaries. Since my daily workout is extremely important for me, I get up early and spend the ﬁrst 1.5 hours of the day, each day, for my workout. It can be a 10K run, or a gym workout, but it’s part of my calendar. When I get to work I set daily priorities, create a schedule, and try to eliminate “distractions. Then, when I ﬁnally get home, I try to keep my laptop, mobile device and other “interruptions” shut down to allow me to spend some quality time with family and friends.
How do you cope up with capricious technological trends to boost your personal growth?
David Cronenberg, a Canadian ﬁlm director, once said: “I see technology as being an extension of the human body” and I fully agree with his quote and can see that technology is more integrated than ever in our lives. Therefore, I try hard to keep up with technological trends. I do it ﬁrst by embracing web content. I do it through blogs, podcasts, forums, resources from trusted businesses, or a simple query on a search engine. Further, I follow Industry Social Media accounts (LinkedIn, Facebook, Twitter) of companies and individuals that are considered true innovators. Lastly, I make time for online training and virtual events and webinars. All these measures allow me to stay informed about the latest technologies and for me to boost my personal and professional growth.
What would you tell emerging business leaders who are just starting to work? What would you like them to know?
Emerging business leaders should have the ability to act based on the inner vision they have. Many people wake up every day with new ideas and have no ability to create something out of it. The true innovative leader will apply solutions where others fail and will see the vision becomes a reality and success.
The 2nd most important thing is the ability to delegate and allow others in the team to thrive and excel. One person can’t do it all himself, thus, must build a great team around you and allow them to contribute.
Lastly, leaders must have commitment and passion and being able to inspire others and communicate their vision eﬀectively.
What are your future endeavors/objectives and where do you see yourself in the near future?
In the next few years I see myself continue to develop my company, Ubertesters, and make sure it continues to grow through creativity, invention and innovation. We will continue to put the ‘voice of the customer’ in the center, listen to our customer’s needs and add new exciting services to our portfolio.
Then, in a few years from now, I’m really hoping I could build a new company to ﬁnd a product that will help humanity by improving the quality of life and life longevity. After all, I strongly believe in what Henry Ford said once: “To do more for the world than the world does for you, that is success.”
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