Paid Search is one of the methods used for online marketing for companies and businesses. Although it has become more popular, it has gained some skepticism. PPC has come with many myths, and these misconceptions negatively influence businesses and how people understand Pay Per Click advertising. Some of the myths are very dangerous as they stump success or corrupt marketing strategies.
To open your eyes and approach to see beyond these plagued myths, we will dispel these myths. Perth PPC Agency advises its clients and customers to avoid delusional beliefs and have their advertising campaigns bear fruits. Among the misconceptions and myths surrounding the PPC advertising method include:
PPC guarantees fast and instant results
The misconception about PPC giving instant and fast results has led to businesses jumping into the PPC train where they believe they can win instant results. At first, there’s a rapid rise in traffic, but this never guarantees conversions.
At the initial stages of a PPC campaign, you tend to spend money finding out what is likely to work out for you, including what the CPC is, where the volumes are and what will not work out. During this period, you realize that you make minimal positive ROI, and it is also expensive. It is, however, vital in making solid campaigning strategies. For a better PPC campaign, you need to understand your market well and how customers search for their needs online. By understanding the keywords they use, you increase the chances of getting clicks.
PPC is not always the best marketing strategy, and therefore researching your target market is important. There are other methods that you can use to attract customers.
Position 1, Page 1 is all that matters
Ranking at the top in organic Search on SERPs is important, but it is not that important. Ranking top on SERPs is quite expensive and does not always guarantee results. When people click, they spend your PPC budget, and this will be a waste, especially if the customers don’t buy the goods or the services. The number one spot further costs more per click than the other spots in the SERPs. You will also find instances where the second spot gets more conversions and traffic than the first spot. Finding the best position in the SERPs should be your main goal. To increase conversions, make the content in the adverts as relevant as possible. What is the ad linking to? A misleading advert will make you lose customers.
Another misconception surrounding PPC is that the more keywords, the more conversions. More keywords increase clicks and impressions, but this does not imply that the conversions will increase. Here what you should have in mind is putting your budget to the highest converting keywords rather than any keywords. To maximize the use of keywords, you must safeguard your positive keywords by having them in separate campaigns. Ensure your ads are specifically targeted and target the right people rather than wasted on people who aren’t ready to buy.
You Can “Set It & Forget It”
Although it’s an excellent and effective marketing tool, it’s not easy to implement Paid Search. Setting up a Google Ads campaign without a planned layout on finding the right keywords, writing good ad copy, target audience, or setting up the proper tracking, will not go well for you.
Once you learn how to run a successful paid search campaign, the next bit is learning how to maintain it. Having this laid down will make your PPC advertising successful and flexible. Continuous update of information and keyword research helps you to keep track of your business and conversions.
One perk of using Google products is that Google always notifies you what people have searched for and triggered your ads. You can look at that report and make sure that the keywords you bid for are the correct ones.
It would be best if you used single-word keywords
Most of the keywords are long-tail with at least four words, while others are complete questions. The voice searches such as Google Home and Alexa have also poached the idea of long-tail keywords. When choosing the type of keyword to use, consider your best advertising campaign and the budget. It’s, therefore, necessary to look at what is available for the budget to spend and bid on those keywords that bring in the most leads with a minimum cost. Shorter keywords are good for mining, but you better use long tail keywords if you want to bring leads.
Paid Search is expensive
Another misconception about PPC is that it is expensive. Most miss the fact that you pay for the clicks that your ad gets. Therefore, set the ad campaign correctly to ensure that your ad’s clicks are from someone interested in your products or services. The clicks costs vary depending on the keywords, competitors bidding on the keyword, the quality of the account, keyword match type that you are bidding on. This means you can spend a lot of money but working with a PPC expert maximizes the ROI.
Paid Search is the only profitable marketing channel
PPC has many benefits. PPC gets you noticed at the top of SERPs, which is positive, especially if your business is new. Paid advertising is expensive, and it is required that the people clicking ads convert to customers. This makes the PPC campaign profitable and worthwhile.
PPC is like renting; the moment you stop paying results immediately stop. It would help if you als0 considered the owned channels such as SEO, email marketing, content marketing, and social media marketing. All these can be used alongside the PPC campaign.
Finally, it’s time for you to let go of the myths surrounding PPC. These myths tend to persist because they have in one time been true. And since online advertising and PPC have evolved, there’d no truth in these myths. Let them go and go on with your PPC campaigns with fresh eyes and a positive mind.