Web analytics tool is the software to improve the web site and add more significant options in it. Whenever a visitor visits the site, web analytics software starts to gather information from visitor’s action. Web analytics tool can store data according to consumer’s selection history, choices, visiting timing and exit timing as well. These analytic tools are helping website’s owner to optimize consumer’s experience.
Below are the unequivocal benefits of Web Analytical tools:
Keyword Optimization- With the help of web analytics tools you can add more keywords on the site which can drive more consumers to visit the site directly. Web analytics tools can show which phrases and words are more connected with the product offered by the site. Content optimization simply helps in gaining better visibility on search engines like Google and Yahoo.
To get more visitors on a site, it is important that the content of it should be more relatable and specific. A visitor search according to requirement and keywords lead them to the related site. Keywords are essential for a web site’s popularity. A catchy phrase or a simple word related to service and product would be a keyword which helps to increase traffic on site.
Monitor Consumer’s Behavior- A consumer’s interest is displayed by the time they spend over the site. It also helps to predict whether the consumer will revisit the site or not. These tools help to understand the main audience by showcasing their activity and observe how long visitor stay and which of the pages got more clicks.
E-commerce sites are using web analytical to promote their sites and influence consumers. By collecting data regarding sales, order placing, category of item and number of visitors on specific item, sites use the data to better serve its customers. These data shows the consumer’s interest towards site and reading these data also helps to understand target audience.
Page overview- Whenever a site meet consumer’s expectations it gets revisits. The main page of the website is the first thing a consumer looks at, so it should deliver a good impression to them.
Visitors are becoming very particular about their choices and if their expectations are not fulfilled they leave page immediately. Web analytical tools show which page has more bounce rate than the other and observing these data site owners can make changes and get better results.
Update Time to Time- A site has to maintain its quality by getting updated with current trends. Analytic tools can suggest where the site is lacking and where it should get the update to deliver a good experience to its visitors.
Constant change in trend offers opportunities for consumers and challenges for site owners. These changes would be concerning site’s theme, consumer experience while visiting the site and
Leading Analytic Tools
There are few analytic tools which are giving exceptional services to users to improve their websites and connect with more visitors directly –
Google Webmaster- It is provided by Google with no charge to check indexing status and also help webmasters to monitor sitemap.
FoxMetrics- With real-time report FoxMetrics is helping their customer to optimize their site.
Matomo- It is a free analytical tool to check online visits in one or more websites, and it also updates status according to it.
Sitemeter- It comes with all basic tools required to monitor a website. There are free and paid both versions available of it. Small sites could be easily monitored by free version of it.
CrazyEgg- Apart from its analytical tool, this software makes the analytic process more fun with its visuals.
Web analytics is the process of collecting data information, distributing and making a status about the condition of an organization and a web site. This information can help to make changes in improving ways so visitors have a good experience and find what they are looking for. Web analytics helps to increase the visibility of a site and improve search ranking. In the present time, a web site can’t just depend on its service quality; webmaster has to connect the website with its core consumer and look after the marketing.
Web analytical tools show real-time data of consumer’s behavior statically. These tools are very helpful in marketing of the product. One of the most popular ways of connecting visitors to the site is to promote it on social media sites and in mobile apps so the visitor can directly connect multiple sites with a single click. Surfing time shows interest and most or fewer clicks on the page suggest required improvement.
These tools have become a necessity to make a site more approachable. Many times these tools are misunderstood with their assistance. Every analytical tool has its own set of qualities and features. Some of them are free for use and others may be paid. It depends on its configuration and popularity and users feedback. Many webmasters or site owners have not recognized the importance of these tools, which could be fatal for the business. Not updating site will lower the site’s web ranking and most visitors are not interested into checking out second or third page results. If a site is preparing to get launch in large form than adding an analytical tool as a primary tool on the site is must, and not just an option.