Ofer Lidsky: A Veteran Leader in the Field of Digital Health

In an interview with Insights Success, Ofer Lidsky, CEO and Co-founder of DNAtix, shares valuable insights from the experiences he gained in his entrepreneurial journey. Moreover, he broadly discusses on the services offered by the company.
Below are the highlights of the interview conducted between Ofer and Insights Success:
How do you diversify your organization’s offerings to appeal to the target audience? 
Digital genetics is transforming the medical world as it is becoming affordable and accessible to hundreds of millions of people. Since genetics is the basis for preventive and personalized medicine people will share their genetic data to improve their health and wellbeing. However, Genetic data is large and extremely sensitive. DNATIX has developed unique blockchain based technology, providing anonymous and secured genetic services for B2B as well as B2C clients. DNAtix compression algorithm for DNA files enables to transfer large genetic efficiently and securely. We see ourselves as leaders in this field of digital genetics and blockchain as well as bringing privacy and control back to the people. DNAtix is making Genetics more secure and accessible to all!
Describe some of the vital attributes that every entrepreneur should possess. 
Integrity Without Integrity nothing works. Never lose your integrity; your word is you in this world so you better keep it. Being a person who has high integrity will let you grow to the next level. For me, it is the most important characteristic that a person should poses.
What were the past experiences, achievements or lessons that have shaped your journey? 
I have been studying science and computers for all my life. I got my first computer at the age of 7 in 1980 and this got things rolling for me. I have started my entrepreneurship at a very young age, in fact I owned my first company when I was about 20 years old. During the years and through personal experience I have learned many important lessons that led to the wisdom and knowledge I have today. Each failure and each success have been my teachers to the next stage. Finally, like many other smart people said before: “I never lose, either I win or I learn”.
How do you strategize your game plans to tackle competition in the market? 
I believe that competition is good. It shows that other people validate what you do and that you are really tackling a real need in the market. The wisdom is to find the edge you can provide that is different than others and concentrate on it. You cannot be good in everything, but you can excel in one thing that will separate you from others and will make you a leader. Though many claim that marketing is the most important factor in the success of a company, I believe that in this new field of genetics and blockchain it is crucial to develop and deliver cutting edge technologies, which is what DNAtix has been doing.
What were the primal challenges and roadblocks you faced during the initial phase of your career as an entrepreneur? 
When you have no experience, you make a lot of mistakes. This is the beginning of any road. The trick is not to make big mistakes and not to repeat mistakes you already did. That is an important rule to go by.
Where do you see yourself in the near future and what are your future goals?
I’m an entrepreneur and inventor, so I see myself keeping on creating new innovative technologies and tackling large problems to be solved. I see myself as a leader in the anonymous genetic space. I believe that data security is and will be the most important part of our current and future life. As they say, “Data is the new gold” and those who hold the data will make use of it granted permission by users or not. I am very concerned with people’s identity in the digital world and will make sure that our product will give a good solution to protect people’s privacy in a way that was never done before.
What is your advice for budding and emerging entrepreneurs? 
Don’t quit! It doesn’t matter how many times you fail, or how many people are telling you that you cannot do it. What matters is how many times you get up and start all over again. What matters is that you have a dream and as long as you keep dreaming it and being persistence in perusing it- you will get there. Every entrepreneur should always remember that when you are ready to quit you are at the closest point to reaching your goal!
About the Leader 
Ofer is an entrepreneur with over 30 years of experience in developing software. He is an expert in the fields of Information Security, Virtual Reality, Brain Computer Interface (BCI), Neuro feedback, Blockchain and Genetics. During his career, Ofer has founded a few leading start-ups and a nonprofit foundation which operates in schools in Israel.