The XR: extended reality, is projected to become $463.7 billion market in next five years. Many companies are utilizing this futuristic technology to build an enthralling and immersive experiences by the way of joint ventures, strategic partnerships, and acquisitions.
Though its unofficial that future from science fiction is here, XR along with its subsets like AR (Augmented Reality), VR (Virtual Reality), and MR (Mixed Reality) is already making the past gen’s futuristic buzzword into todays and next gen’s actuality.
It’s because giant umbrella corporations like Alphabet (Google, YouTube and more), Amazon (From Books to Everything), Apple (The I series), Meta (Facebook, Instagram, WhatsApp) and alike are not only earning their fame and fortune with this technology but are investing billions of dollars into it.