Founded in 2014 with a vision to become the World Premiere Technology company offering infinite adaptability and optimal mobility to people and businesses, NAJMTEK has achieved a remarkable feat within last three years. It has created a truly disruptive technology, UBOOK that surpasses today’s devices to deliver a more advanced set of functionalities and experiences. UBOOK is a powerfully dynamic hardware and software tool which was born based on the fact that laptops need to evolve in order to become more dynamic, more comfortable, more intuitive, and easy to use for everyone with the advancements in a rapidly growing touch technology.
UBOOK: A Perfect Fit to all Your Needs
UBOOK, the first all-in-one multi-touch, multi-accessory, multi-function, and fully customizable laptop is a perfect fit to all your communication and device inputs needs, regardless of language, changing lifestyles, work spaces, and even special requirements of disable user. A collaborative and intuitive interaction is created between and among users and devices with the assistance of UBOOK.
The UBOOK can be transformed from one virtual machine to another with a simple touch of a button, thanks to the versatility of the hardware, the operating system and the SDK. It includes a specific font and a number of apps specially developed to help people with dyslexia to learn, work, read, and communicate with others, with an ease. Thus, it makes UBOOK a powerful learning tool, which is very useful for dyslexic children as well as for children with other disabilities such as autism, deaf, and visual impaired.
Today, NAJMTEK’s hardware, software and SDK are being used to create an enhanced learning tool for those with dyslexia, and tomorrow it can be turned into an ultrasound machine, an EKG machine, a diagramming or designing tool, a notepad or almost any other business or personal tool imaginable. “The only LIMITATION is the user’s IMAGINATION”
Leading and Managing the company towards a greater good
A quality engineer by background, Co-founder and CEO, Sophie Ennadi has a solid experience in the car industry, managing project inter laboratories across Europe, and working with well-known brands to create new test methods. Sophie’s previous experience in car industry helped her a lot in her current role. Not only she was in charge of the overall quality of the company she worked for, but also in charge of managing the test laboratory.
At NAJMTEK, Sophie’s role is to lead and manage the company to make it grow and reach its goals. Her role and primary responsibilities include developing the overall strategy of the company, making major corporate decisions, finding the right partners, negotiating contracts, and even hiring the staff.
Building a Strong Community of Users
NAJMTEK has a great social capital: knowledge, trust, empathy, authenticity, determination, and empowerment. They create something original, completely disruptive product and it has been their focus to better millions of life by creating the right tool, which not only will be fully customizable, but also fully expandable. They are building a strong community of users, based on the love of learning and sharing, instead of the fear to fail. This community will thus work together to create more value for other people.
Leading from the front
The biggest challenge for Sophie was to enter a male dominated sector where huge brands were already established for years. For sure, it was not easy rather really challenging, but determination has been the key. And the different awards they received; “Most innovative hybrid IT device 2016,” “TOP 50 in technology 2016”, “Top 50 fastest growing Tech companies 2016” as well as “Best Women Led-IT company” two years in a row (2016 and 2017) has proved their legitimacy in the market.
Bringing their Amazing Tool to help People
The team of NAJMTEK is working hard on bringing their amazing learning tool to help people with dyslexia learn, work, write and communicate with others without dyslexia, and it is their main goal nowadays. A study projects that 1 in 5 kids at school and 700 million people worldwide are dyslexics and they believe that they can tremendously change those millions of lives which are affected by dyslexia.
To make it happen while saving a big amount of money, they aim to work with school districts, dyslexia organizations, literacy foundations, and even directly with people, making sure that every kid will have access to UBOOK, and will have access to the education he deserves.
Changing the way users interact with the technology
At NAJMTEK, their mission is to change the way users interact with their technology as they participate in and contribute to the world. UBOOK offers a social benefit to which they are particularly proud of. They are driven by CHANGING AND IMPROVING THE WORLD, one life at a time! They consider a smile on someone’s face rewarding.
NAJMTEK’s core values can be summarized as: ‘Be Adventurous, Creative, and Open-Minded,’ ‘Be Caring & Authentic,’ ‘Be Passionate & Determined,’ and ‘Make a Difference, Respect, and Empower.’
They combine all different views in one by creating an unrivaled environment for everyone, based on effective internal communication. Such a communicative environment helps the firm to untap the full potential and the talents of their people, and help them to be more engaged.