MRSS INDIA: Digital Market Research and Intelligence Firm

MRSS INDIA is India’s premier digital market research and intelligence firm relying exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has a wide range of offerings such as Eye Tracking, Mobile Analytics, Video Analysis, Facial Recognition, Digital Tracking, Online Communities, Neuroscience, Emotional Analysis, Automated Audience Measurement, Sensory Sciences, etc.

It is India’s 1st and only listed Market Research Company, also a member of MRSI and DIN (Digital Insight Network – Global). It is the subsidiary of Majestic Market Research Support Services Limited, – One of the Asia’s largest full service market research firm. MMRSS is a member of ESOMAR, QRCA, MRA, etc. with presence in 18 countries across the Middle East and Asia Pacific region. The research team of MRSS India has a presence in Mumbai, Delhi and Bangalore.

Mr. Raj Sharma, Chairman – MRSS INDIA, is highly regarded as a thought leader in the field of Market Research, Sharma has served as the International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). He has been featured as CNBC Awaaz Entrepreneur; also in Spirit of Entrepreneurship Feature of TOI and won several awards as a DigiPreneur. Apart from being associated with several global market research association, he is also presently on the Managing Committee of Market Research Society of India (MRSI)

‘Technology leveraged to provide focused insights’ has been the ‘mantra’ of MRSS INDIA. They have been using a suite of relevant digital tools to get a clear understanding of consumer behavior and preference with regular test communication, advertising and products. They mostly use eye tracking, facial decoding and sometimes near science to implicitly understand what consumers feel about any stimulus.

Getting Richer, Quicker Information
MRSS INDIA is also doing online research to get richer, quicker information for consumers. This is done on any screen – mobile, tablet or the computer. They also measure and monitor URLs that are visited by internet shoppers across these screens. In most of the cases, company amalgamate traditional market research methods with digital ones to obtain a comprehensive consumer ‘map’ and delivered actionable results to their clients.

The access to leading edge technologies sets MRSS INDIA apart from traditional research organizations and gives clients the confidence. They helped their clients to make decisions that transform and enhance their business. “I firmly believe that strong relationships at every level remain at the core of a company’s success in the long run,” says Mr. Raj.

MRSS INDIA recognizes clients’ requirements and has changed the way they approached the business of market research and intelligence. The company came up with a suite of products and services that were totally unique in the Indian context.

The use of mobile as a tool to collect quick, reliable data from customers is proving very useful. MRSS INDIA’s Mystery shopping is one excellent application wherein the mobile has proved to be a smart research method.

Consumerism is changing rapidly in our country. MRSS INDIA continues to bring newer technologies that are currently being used in developed countries. Exposure to media and an increasingly educated, active consumer base is a solid platform to help them deploy ahead of the curve digital tools and offer them as their repertoire of research services. The fact that they are the only public limited market research company also differentiates them and enables them to introduce these technologies to public sector companies and the Government.