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Philip Morris International: Disrupting the Tobacco Industry and Leading the Way to a Smoke-Free Future

Philip Morris International (PMI) is undergoing a massive shift, transforming itself from a cigarette manufacturer into an innovative company fueled by science, data and technology. Its vision: to unsmoke the world. Today, it is estimated that some 1.1 billion people worldwide smoke cigarettes and, despite all the efforts to get them to stop, the World Health Organization forecasts that around the same number will smoke in 2025…..
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