The use of mobile devices as a vehicle for the content, communication and efficiency is flourishing continuously. Mobile is no more a channel, but has become a way of living. With this mobile has become the most preferred medium for advertising. Additionally, mobile advertising is being responsible for nearly all of the growth in the global ad spend.
One of the leading full service mobile advertising firm, MOBave, takes great pride in making sure that its clients’ needs are fulfilled. Located in the heart of New York City, MOBave is comprised of entrepreneurial mobile industry rock stars with MIT roots. Firm believer of “team is the greatest asset”, MOBave, has developed tools that increase the ability of their publisher partners to leverage their traffic.
Elio Narciso, Founder and CEO of MOBave, is native of Italy, moved to NYC about ten years ago. Elio has always been in telecom and media, with a particular focus on mobile communications, from many different angles: media, content, and now advertising and analytics. Being an MIT Sloan alum, Elio moonlight as advisor and early stage investor to great entrepreneurs.
According to Elio, “ I think mobile advertising, in many ways, it’s still in its very early days, but it’s evolving quickly, there are many companies crowding the space, and to make a campaign successful you need to do many things. From the right mix of ads and formats, to the selection of publishers, to the calibrated media buying, to the analysis of data, to the management of affiliates, and a lot more.”
Single Unified Platform for Mobile Advertising
A mobile advertising one-stop shop, MOBave offers strategic insight, hands-on service and innovative publisher-focused tools to provide advertisers with apps distribution, leads generation and sales increase. MOBave has developed tools that increase the ability of their publisher partners to leverage their traffic. MOBave is comprised of entrepreneurial mobile industry rock stars, and the accent is on “entrepreneurial”.
MOBave takes great pride in making sure that its clients’ needs are met-and believe that their team is their greatest asset. Elio says, “A team of great people devoted to the create amazing mobile advertising campaigns for our customers, among which we count large retailers, big media brands, banks, agencies and more.”
While talking about its future, Elio explains, “ I am very excited by where mobile is going in terms of messaging apps. If you think about how relevant WhatsApp, Messenger, iMessage, SnapChat, WeChat, or Slack for enterprises have become, then we think that the way people are exchanging information is changing rapidly. Chat is the new UI. Messaging apps are the new browser, and so I think that soon a lot of mobile advertising is going to happen on those apps and platforms.”
The emphasis here is on the customers. There is a list of satisfied customers of MOBave, some of them are Retailmenot, Sears, King, Marks and Spencer, Match, Amazon, Intuit, Orbitz, Pandora and many, many more. Elio explains, “I think what customers are looking for is first, clarity and simplicity. They need to navigate a complex space, and that’s why we provide a one-stop shop. Second, they are looking for trust. You need to trust that your mobile advertiser partner cares about your campaign and cares that you are successful with it, not just burning through a “budget”; last but not least, they are looking for experience.”