Margin’sview: Helping Improve Profit Margins

Every organization today strives to be a profitable one. However, emerging companies lack the internal expertise which could help them maintain and sustain the kind of growth that they seek. “Such organizations require better processes, procedures, financial decision making and business insights to increase their profitability,” explains  Sonali Tipre, Director of Margin’sview, a business & financial management consulting firm. This young firm is focused on helping clients identify areas of profitability, make more of it faster and sustain growth longer. “We enable organizations become financially robust,” Sonali adds. It has catered to over 100-120 businesses, who have benefited exponentially by its services since the inception in 2006.

The firm has also built an innovative proprietary diagnostic tool, Margin’sReveal, which does an in-depth analysis of the company’s key performance parameters & their processes, to pinpoint the base problem areas. 80% of the companies according to Sonali, have wrong ideas about their profit zones. “The major area of concern is that companies rarely conduct profit analytics. They are unaware of where they make money and where they are losing it. The fact is that majority of the profit is lost due to non-profit giving customers, thus making the company realise only left over profits. There is a huge scope for profit improvement – even with reduction in prices” With the help of this in-house diagnostic tool Margin’sReveal, clients can further gain insights for designing focussed cost optimisation & efficiency building programs, define the value addition that can achieved and use this data for financial re-structuring and budgeting. Apart from helping companies gain improved profitability, Margin’sview is also focused on implementation and results. Sonali explains, “While many consulting outfits just provide advise and shy away from implementing it, we at Margin’sview believe that the advice is not good until it is implemented in a time bound manner.”

A large number of Margin’sview’s clients have been family owned businesses that wanted to transform themselves into professional organisations with a modern way of working, but were clueless due to the complications involved, including its implementation. Margin’sview believes that it holds the expertise in understanding typical complications associated with Family owned businesses and is exceedingly efficient at untangling the problem areas. “90 percent of family owned businesses are growing companies, that have a set of loyal people managing the work but who lack the relevant expertise and techniques. This is where we step in,” says Sonali. The firm helps such organizations break away from the shackles of traditional style of working and handhold them become more efficient and profitable.

Besides profit maximisation, Margin’sview also helps organisations understand if there are leakages in their profits. With its forensic audit practise and litigation support through partners, it has successfully audited many organisations and supported them therefater with improved systems and procedures.

This dynamic firm also emphasises on its sincerity towards work. “If you ask any of our clients, they will unequivocally agree that we are sincere towards what we do. The whole idea for Margin’sview is to provide a very sincere and result oriented approach,” beams Sonali. The founding team feels that sincerity and integrity of the whole team is the foundation on which the firm is structured. Believing that the best advertisers are the satisfied customers, she insists that to give real service one must always add something which cannot be bought or measured with money, and that is sincerity and integrity.

With offices in Mumbai, Pune, Ahmedabad, Margin’sview further wants to consolidate its position and open offices in Delhi, Gurgaon, Bangalore and Kolkata. In an unusual move, Sonali who is also an experienced educator senses a huge skill gap and wants to expand into the edutainment sector. The envisioned production company will have educational material with an entertainment value. Knowing Margin’sview’s single-minded focus on quality and sincerity towards work, the question isn’t how will it, but how high it can fly.

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