Leadership consists not only of work efficiency but also effective communication and many other factors that enable a job well-done. A leader is recognized when the people operating under his/her guidance, appropriately comprehend the procedures explained, while inculcating the same when it’s time to apply the said instructions, in order to carry out their tasks. So, the important part of being a good leader is to be effective in communicating and relaying information in the most suitable and efficient manner.
Insights Success introduces one such leader, Lindsey Myers – Founder of Concrete Blonde Consulting. She founded the company in November 2016, to pursue her passion for building reputations and revenues through business development marketing strategies. The company has since been named one of the ‘Top 15 PR Agencies in New York’ by The Manifest and one of the ‘Top 10 Best PR Agencies’ by Web Surf Media.
Myers provides profit and growth solutions and thrives as a consultant. A communications expert and entrepreneur, she has over twelve years of experience serving various industries. The portfolio includes consumer products and services, tech, lifestyle, hospitality and nonprofit companies in NYC and the Hamptons luxury market.
She graduated from Boston University with a BS in Communications and concentration in Public Relations. She began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O’Dwyer’s as one of the country’s ‘Top 100 Independent PR firms’. In 2013, she was made a partner and was chosen to launch the company’s NYC division.
Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. She’s continually driven by her enterprising spirit and innate understanding of consumer influence. She takes ownership of the business she supports and partners with clients.
Professional, confident and well-respected by her peers, Lindsey has also been a guest lecturer at several universities including Hofstra University and Saint Joseph’s University, possessing a presence people often find unforgettable.
Her leadership and expertise have earned her numerous accolades throughout the career including; PRSA Big Apple Award, PRSA Bronze Anvil Award, eight MarCom awards, nine Fair Media Council Folio Awards, Communicator Award, SABRE Award, and an Excellence in Communications Award.
Lindsey has shared some of her insights with us through a series of question and answers as below:
What was your source of motivation? Who is your role model or the person that inspires you the most?
My motivation comes from an innate love for business and an inner drive to want to help entrepreneurs get their message out. I meet so many people who want to start a business and the most common reason they give for not pursuing their passion is a fear that they won’t be able to sell themselves. I want to help people conquer that fear!
Oprah has definitely been a role model for me. Both her ability to grow her brand and really provide value for her audience that too on a spiritual level.
Kindly make us aware of the challenges you faced to withstand the complexities of the industry.
I believe the challenges I’ve faced are not necessarily industry-specific. For me, setting boundaries, not over servicing clients and negotiating contracts have always been the aspects of my business I struggle with the most. I want to help people and balancing that with self-care and ensuring profitability is always an area where I strive to do better.
Kindly describe your company and its services/products.
Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. We specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, we are able to identify new areas for growth, while also creating strategies to amplify current opportunities. In addition, we provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue. We service various industries including consumer products and services, tech, lifestyle, hospitality, and nonprofit companies.
Brief us about the industry scenario from your perspective.
Communications is a rapidly changing field and our firm is continually transforming to harnesses the powers of both influence and interaction. We offer clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.
We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients and we are responsive not only to their needs but also to the ever-changing world in which they operate.
State some of your company’s achievements under your leadership.
We’ve racked up numerous accolades in the past three years, but the achievements that I’m the proudest of are the ways we’ve been able to score for our clients. From a game-changing feature in the New York Times for one of our hospitality clients to some of the non-profit counsel, we’ve provided to help make the world a better place.
Kindly share with us a quote that best describes you and your company’s vision.
“Success is liking yourself, liking what you do, and liking how you do it.” – Maya Angelou.
I am constantly checking in with myself and my soul to make sure that I am in alignment and that our firm is in alignment.
Enlighten us with your vision of the future as well as the company’s plans in the coming years. Tell us about your future goals.
I believe that the gig economy and the ability to work remotely is going to have a drastic impact on corporate culture. Combine those structural changes with the millennial focus on experiences and work/life balance and I believe the landscape of how we do business and how we work is about to change for the better. I also see more and more entrepreneurs placing importance on sustainability and a rise in conscious capitalism.
Our future goals are to continue to service our clients and also to attract entrepreneurs with similar values so we can build a network of people who utilize our services and who may also be able to service each other. I’d like our company to be an epicenter for entrepreneurs to create strategic partnerships and for us to help foster that community.