Limonetik: A Disruptive B2B Payment Platform

Christophe Bourbier | CEO & Chairman | Limonetik [ Insights Success ]

Headquartered in Paris, France, Limonetik offers a comprehensive B2B payment solution on a Platform as a Service (PaaS) basis. Its products address the needs of multichannel retailers, marketplaces, payment issuers, acquirers, and payment services providers.

Limonetik started by processing, aggregating, and creating payment methods. It then helped to simplify and accelerate their deployment via a variety of channels with a focus on ecommerce. Today, Limonetik is an established multiservice online payment platform and many consider it to be one of the most disruptive companies in the industry.

Limonetik provides a unique “Full Service on Demand” payment solution that connects international payment methods to marketplaces and merchants directly or through their existing PSPs. Its customers can easily access a large selection of international payment methods and advanced services from collecting to accounting reconciliation, currency conversion, and regulation compliance via a unique feature-rich API.

In 2015, Gartner awarded Limonetik “Cool Vendor in digital commerce” status for its innovative one-stop SaaS solution which makes real and positive impacts on its clients’ businesses.

Limonetik announced a payment transaction volume increase of over 120% on its technology platform in S1 2017.

The Charismatic Leader 

Christophe Bourbier is the CEO and Chairman of Limonetik. He is a serial entrepreneur with more than 14 years of experience in general management, competitive and disruptive strategy, communications, and fundraising.

A competitor at heart, Christophe founded various high-tech and communications companies prior to founding Limonetik in 2008. Christophe has completed his Master’s degree in Industrial Engineering and Management and in International Relations. He also has served as a Senior Consultant and Managing Partner in various organizations.

Driven by Values 

Passionate about the profession and united around the exhilarating dynamic of the Fintech industry, Limonetik puts everything in place to build a real partnership with its customers and facilitate their goals. Its staff focus on high performance and are pragmatic and efficient. They share the values that define the company, its customer approach, and its working methods.

In 2015, Limonetik signed the French “Charte de la diversité” and joined the UN Global Compact initiative.

Diverse and Unique Services 

Limonetik’s strength lies in the versatility of its technology and the breadth of services it offers from Pay in to Payout.

The organization recommends payment services directly to merchants and the marketplace via their PSP. It has clearly identified the targets and strengths it can offer them and is building partnerships with both business and technology partners to reinforce this.

The company has just signed a partnership with OroCommerce, the worldwide leader in B2B ecommerce platforms (CRM + ecommerce platforms) which was named a Cool Vendor by Gartner in 2016 for its disruptive positioning.

Limonetik also works very closely with EBRC in Luxembourg for many long time; more than a datacenter, they are working on cyber resilience. EBRC are experts in finance activities and guarantee the security, availability and performance of Limonetik’s solutions.

The organization integrates new payment methods to its portfolio every month, including PayWithMyBank, the leading US online banking e-payments service. This allows Limonetik to give European businesses new opportunities through the ability to accept online payments from customers in the U.S.

In 2016, 25.5 billion transactions were made over ACH in the US, including over 4.6 billion on the web.

Better and Simpler User Experience 

With its broad market coverage, Limonetik covers payment methods from Asia to the US to Latin America and Europe. The organization offers more than 125 diverse payment methods, including multi payments and other complex systems.

Limonetik also supports its B2B customers in digitizing their services, offering them specific services and payment options.

Limonetik’s wide range of payment methods can be adapted to international and local cultures to reduce basket abandonment rates. With Limonetik, the user experience is far better and much more simple than before.

Remaining Competitive 

Initially, it was the aim of allowing businesses to accept payments through every possible payment gateway that led to the creation of Limonetik. With evolving online needs and preferences, payment tools and consumption habits have also progressed; business is now international in both the B2C and B2B spheres.

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