Search Engine Optimization (SEO) is increasingly gaining importance every day as almost all businesses in every industry realize the importance of online visibility and what that can do for their growth. After all, when people search for industry-specific keywords, any business would want them to discover its website first. Having your website ranked on the first page of search engines has numerous benefits, like increased website traffic, a higher conversion rate, and improved website authority, which all lead to making a better profit.
One must plan out the website from scratch so that the website can become a worthwhile solution to the visitors. Without proper planning and execution, your website’s digital marketing campaign can result in losses. In such a situation, a website stands at the risk of becoming irrelevant. The website owner has to invest resources in a digital marketing campaign to get effective results.
You must hire a professional digital marketing agency to get your website optimized and ranked on search engine result pages. It’s also crucial to keep in mind that a digital marketing service provider hired by you should have expertise in the field. Let’s Get Optimized, headquartered in Toronto, Canada, is an acclaimed digital marketing service provider that stresses showing results and giving value for money services to its clients.
Let’s Get Optimized has been the most trusted digital marketing agency in Canada since 2007. It focuses on providing tailored digital solutions to fit the client’s requirements. For years, it has been serving medium and small businesses that are operating in Canada and America. The agency has expert services available in SEO, AdWords, social media marketing, email marketing, programmatic/real-time bidding, and website design. The agency poses itself as a performance-driven marketer by offering assured results for its clients.
In the following interview, Trevor Stewart, Founder, and CEO of Let’s Get Optimized discusses the stand-out services provided by his company.
Please brief our audience about your company and how it is currently positioned as a leading SEO and digital marketing company.
Let’s Get Optimized (LGO) has been Canada’s #1 ranked SEO company since 2008. With five offices in four provinces, we are equipped to manage local Canadian businesses from coast to coast.
Tell us more about your offerings and what aspects make it stand out in the cutthroat market.
We are performance-driven marketers. If we work with your company, then we are certain that we can drive a great return and make you money through our efforts. If we are not convinced that our SEO efforts will drive a great ROI, then we would not sell your business SEO.
Trevor, please brief us about your journey in the industry and how you have made the company excel in its niche market.
With Google as a school, I was part of the early days and worked for Google as a small business advisor and product expert, which allowed me to get a great education and make the right relationships from the start.
Being an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the digital marketing industry and how you are adapting to the change?
Whether you leverage AI or machine learning, you do have to automate your processed data. These are the days where you can get a simple algorithm to do the job of four staff members while eliminating the errors caused when allowing a human to do the work. Making better, faster decisions is a must in today’s world.
Considering the current pandemic, what initial challenges did you face, and how did you drive the company to sustain its operations while also ensuring the safety of your employees?
At first, COVID-19 made everyone take two or 12 steps back. Then, when everyone realized what was going on, we saw a huge increase in acquisitions. Business owners that once denied the proper digital marketing efforts or focus started shifting over to a near 100% digital focus. This was great for our industry because of the increase in business, yet the best part for us is that even our existing clients started paying that much more attention to our service and began helping the momentum that we created.
What would be your advice to budding entrepreneurs who aspire to venture into the digital marketing space?
This industry is just getting started. Many people have difficulty grasping the realm of digital marketing, which leaves a great opportunity for those that can simply understand digital and how it works. I would say with the staffing costs rising that our industry is on the up and up.
How do you envision scaling your company’s operations and offerings in 2022 and beyond?
This year is a massive shift to local services so that we cater hyper-local simply because this is where Google’s focus has been over the last three years.
Please give us a few testimonials of your clients/customers and a list of awards/recognitions that accurately highlight your organization’s position in the market.
We have been top two or three SEO Companies in Canada now for over ten years straight. Top two in Clutch, SEM Firms, and the Manifest.