Meet Jennifer Desloges, who is a prominent name in franchising for permanent hair removal with exceptional results. She became an Electrologist in 1989 and has developed the “Jade Method of Electrolysis” over that period. She is the founder and president of Jade Clinics and loves electrolysis as a career that values the need to be efficient, safe and exact. In 2010, Jade Clinics began franchising with the aim to provide a perfect cure for unwanted hair and make people feel more confident.
Below are the highlights of the interview conducted between Insights Success and Jennifer Desloges:
What are the cutting-edge franchise services/solutions offered by Hair-Free for Life?
Electrolysis was invented in 1869 and is the only FDA approved method for permanent hair removal. Many people who have unwanted hair have tried some or all of the temporary removal methods including waxing, shaving, and laser which often lead to skin irritation, ingrown hair, scarring and always, the return of the problem hair. Consumers are frustrated with constant appointments, false promises, expensive treatments, and negative effects. They are seeking a better way and they find it at Jade Clinics. Jade is also excited to offer a new service to our clients seeking to sculpt areas resistant to diet and exercise, with permanent fat reduction and skin revision with micro-needling which corrects scars, wrinkles, stretch-marks and sun damage.
What people, what books, what life factors have influenced and impacted you?
Having polycystic ovaries at a young age was the reason I started my first practice. And recently in 2020, my full story was released in the book called Women of Worth (book 6). Throughout the more recent years I have referenced Brian Scudamore’s (founder of 1-800- JUNK) book called WTF?! (Willing to Fail) on numerous occasions. Other favourites of mine include “Good to Great” by Jim Collins and “Shoe Dog” by Phil Knight. The person I have looked up to and admired the most in my life is my father-in-law Ramsey Withers, he was a 4- star General and the Chief of Defence Staff in the Canadian Armed Forces.
What is the operating philosophy that the business has been built on?
Help people feel good in their own skin. We accomplish this by always respecting our clients and making sure that the treatments that are being performed are fully understood and that the clients know that they are in safe hands.
What are some of the vital attributes, in your opinion, that every leader should possess?
Determination and respectful communication in my opinion are the two most vital attributes a great leader must possess. These will either make you or break you.
How do you maintain balance between your professional & personal life?
Covid-19 has been challenging for everyone everywhere, that being said it has been an opportunity for me to step outside the business for a period longer than I have ever allowed. It has shown a light on the areas I want to improve in both my professional and personal life. In the last 10 years, I have had to work very hard; I am looking forward to a more standardized schedule and enjoying my weekends with family and loved ones.
As a CEO/leader, describe a challenge you overcame.
To date, coming out of Covid-19 with all our franchises reopening successfully and with stronger bonds between Head office and our franchisees feels like an amazing accomplishment.
How do you sustain your entrepreneurial/leadership spirit in this changing technological era?
We have adopted many tech systems to help evolve our brand through communication, finance, online booking systems and operations. Without these tools our business would not be where it is today. We are not afraid to grow and evolve with the technology.
Testimonials from clients:
“Jade is my first experience with electrolysis and I’m very glad I tried it, the results have been permanent and best of all…no ingrown hairs! The office is easy to get to, always clean, comfy seats and current magazines to read. Multiple visits are necessary so the cost does add up but so did years of waxing! I looked into it because I was tired of waxing and plucking and am not a good candidate for laser. Fabiola is personable, professional, and patient. All key qualities in someone who you will be working very closely with!” Martina D.