Serge Subiron, CEO, Jedlix

Jedlix: Speeding Up the Transitions from Fossil Fuels to Green Power

The automobile industry is making a vast paradigm shift by switching to hybrid electric cars. While these shifts occur in the background, several concerns arise. Can the environment stay sustainable when there is a surge in the usage of energy and power grids? Is the switch to EVs is cost-efficient? Jedlix has developed a technology that charges your electric car quickly, using greener and cheaper energy to resolve these concerns. Jedlix develops and operates a Vehicle-to-Grid Integration (“VGI”) platform to optimize the charging & discharging of electric vehicles and facilitate their insertion into the power grid at scale.

Serge Subiron, the CEO of Jedlix, executes the company’s mission to ensure that all-electric cars start using sustainable energy with his profound knowledge and expertise.

In our endeavor to find ‘The 10 Most Promising EV Solution Providers, 2021′, we came across Jedlix. Insights Success got into a conversation with Serge to understand how Jedlix is decreasing its customers’ CO footprint and 2 how it is lessening their usage of gas and fossil fuel?

Below are the highlights of the interview.

What led to the inception of the company? Take us through your role at the company?

As the CEO of the company, my role is to support my team, our partners, and customers in the execution of our shared vision, i.e., make zero-emission charging the norm for millions of electric vehicles across all continents. Jedlix was founded in 2016 to make smart charging simple and scalable by using additional data and controls from the car connectivity, with a unique cloud software approach. We started as an internal project at the Eneco group in the Netherlands. We are now the leading smart charging platform in Europe, focusing on residential solutions, with about 40 automotive and energy partners serving the needs of more than 15000 EV drivers in 7 countries.

Being an experienced business leader, what is your opinion regarding the impact of the COVID-19 pandemic on the EV industry? And how has your organization managed to overcome this significant challenge?

This pandemic has obviously impacted our individual mobility globally, and therefore the industry. Like any other stakeholder, we have suffered initially from a growth deceleration. Still, we have adapted quickly to this new normal way of working remotely, together with our partners and customers. Digital collaboration is in our DNA anyway. We are a software platform. Adapting our business, our operations, with our partners and customers across Europe was surprisingly easy. The green rebound following these initial few months is, in fact, a great opportunity to go faster, further and solve EV drivers charging problems with even more simple, efficient, and sustainable solutions. The combination of eMobility and renewable energy was already an essential contributor to the energy transition. Post-COVID, zero-emission charging is entering a new level of scale in terms of consumer demand and automotive and energy companies’ offers.

Describe the company and its innovative technologies improving the environment and costs for the clients.

Our core product and platform are built around smart charging, the key element for zero-emission charging. With our solution, EV charging becomes cheaper and supports the integration of renewable energy on the grid. This ranges from the national grid to your own local solar system.

What is your thought on the necessity of a positive work culture? In what ways do you implement it at your organization?

Positive work culture is key for an innovative and productive work environment. As a start-up, you must keep a lot of balls in the air, and be honest, during the hard days, you need that unique agility and responsiveness while keeping your focus. When hiring and organizing our work and social life together, strong core values are essential guides. I believe we have that spirit and collective strength at Jedlix was, for instance, proud of a great initiative internally to support Earth Day, as it is a good example of our common will to make a sustainable impact with what we do.

Kindly provide an insight into your company’s durable products and services serving a variety of industries on a global scale?

Our cloud platform enables smart charging services for a range of parties (car OEM, EVSE/CPO, Utility) and supports all the different energy flexibility opportunities ranges from dynamic rates to TSO balancing services. This is supported in our branded smart charging app or directly via APIs for native integration into our partners’ app.

As a company in the EV, what advanced technologies are you leveraging to make your services more productive and approachable?

Our company is born in the cloud, and we make the most of (new) cloud technologies to build a scalable software platform. Furthermore, we leverage lots of AI algorithms and solutions to ensure our scheduling, forecasting, and customer experience are the best in this industry.

In what ways has the company contributed to the community? If given a chance, what change would you bring to help other Electronics Vehicle companies?

Jedlix as the first and market leader, really paved the way for smart charging using the car OEM connectivity backend. Our best practices are implemented by the industry to enable these services. For instance, we contributed to protocols like OCPI to enable smart charging via the CPO backend.

What would be your advice for aspiring and emerging entrepreneurs in the electronic vehicle industry?

Try to find friction points in the customer experience or broader EV industry and build disruptive solutions to solve these problems.

What are your company’s future aspirations? What strategies are you undertaking to achieve those goals?

By 2030, we will make smart charging the standard for millions of electric vehicles to enable true Zero Carbon Mobility. This means rapid scaling with more partners and users on board all over the world. In other words, to serve EV drivers massively all over the world, we need to have the best team, the best smart charging service out there, the best tech, and the ecosystem to serve them.