Today, Strategic Customer Relationship Management (CRM) is playing a key role in the establishment and success of any business. A company’s CRM Solution must support their customers, the marketplace, multiple technologies and corporate marketing functions in an integrated and intelligent way. It is the incorporation of AI, across all of Salesforce’s offerings that are making this view a reality. When CRM is integrated with the inclusion of financial applications, ERP, eCommerce, ACH/CC Payment Gateways, POS Solutions, Customer Portals and databases in a hub/spoke model, you have an integrated and intelligent environment to support and manage your customers.
Integration Technologies provides InterWeave Smart Solutions®, the industry’s most comprehensive SaaS Integration Platform with “Smart Solutions” that integrate enterprise systems, legacy applications, databases, files, content, and web service, and is designed to help enterprise, mid-market, non-profits quickly and affordably build, deploy and maintain integration solutions. Fast, affordable, and tailored to meet the customers’ needs, InterWeave can jump-start or expand a company’s integration effort, generating immediate business value and rapid ROI.
InterWeave is a Software Product Suite that offers a rapidly deployable and infinitely scalable Software as a Service (SaaS) Integration Platform and Integration Server for integration of business-to-business, business-to-consumer connectivity, business processes optimization and application integration for the CRM marketplace.
InterWeave’s offerings enable its customers with the full quote, order, payment, inventory and process management within their Salesforce.
Designer of InterWeave Smart Solutions
Bruce Magown, Chairman, CEO, and Founder joined Integration Technologies in New York in 2004 as Chairman of the Board and Chief Executive Officer. Prior to joining Integration Technologies, Mr. Magown held President level positions in Sales and Lead Generation, Chief Operating Officer, Chief Financial Officer, Head of the Audit Committee, Investor and Board member of Media Companies, Vice President of the Strategic Alliance of Sun/Netscape, CTO of Lehman Brothers, CEO of e-business solution provider and others. Mr. Magown’s focus is; setting of strategy and direction, establish the modelling and setting the company’s culture, values, and behavior, building and leading the senior executive team, and allocating capital to the company’s priorities.
“The concept of a one to many, many to many, protocol to protocol integration engine was the heart of what the InterWeave Integration Engine was, and we delivered this, working with customers, assisting them with their integrations and building out InterWeave’s capabilities,” delineates Magown. “This result was the InterWeave Smart Solutions Platform,” smiles the CEO. The InterWeave Smart Solutions Platform was designed and built based on five core principles; easy to use; easy to set up; click to customize; no software hassles and security you can count on. “By providing these, we feel InterWeave compliments Salesforce, and Salesforce compliments InterWeave,” extols Magown.
Insightful Business Expansion with the Principles
“InterWeave’s first introduction to Salesforce was in the year 2000 when Salesforce v2 was released,” recalls Magown. The firm was using Salesforce as their CRM solution while building v1 of the InterWeave Integration Engine—focused on in-house installations for any to any protocol integration. As the team at InterWeave became more dependent on Salesforce as their Sales tool, the aspect of integrating CRM to Financial Applications and Databases spoke loudly. “But the difference in the price point of an Enterprise Engine to the Fortune 100 is quite different than the price point of a SaaS, Hosted Solution like Salesforce,” says Magown. InterWeave’s team of experts spent three years re-tooling InterWeave from an on-site Enterprise Engine to a SaaS, Hosted Solution running at Rackspace Managed Hosting, and have been there ever since.
InterWeave Smart Solutions Platform along with Salesforce’s capabilities provides clients with integration to financial applications, ERP, eCommerce, ACH/CC Payment Gateways, and databases in a hub/spoke model. “We create solutions for Salesforce with features like object selection, business process, workflow selection and field mapping,” says Magown. With the help of this flexible platform, clients can implement their business processes and workflows without any program modification or work order costs. In addition, InterWeave works with Force.com Partners, providing “white-label” integrations to support their client’s requirements. Clients can also utilize the robust offerings for financial applications like QuickBooks, Sage/Mas, MS Dynamics, Oracle, and others. Clients can also leverage iOffice—a comprehensive quote, order, payment, and inventory solution to streamline their financial CRM operations – all within Salesforce.
Distinctive Strategies for Success
With a multitude of Salesforce implementation and integration solutions available for both on-shore and offshore support and maintenance contract services, it can be quite toilsome for the CIOs to zero in on the perfect option for their enterprise. The firm’s InterWeave Smart Solutions Platform along with Salesforce’s capabilities provides clients with integration to financial applications, ERP, eCommerce, ACH/ CC Payment Gateways, POS Solutions, Customer Portals and databases in a hub/spoke model. “We create solutions for Salesforce with features like object selection, business process, Workflow selection and field mapping,” says Magown. With the help of this flexible platform, clients can implement their business processes and workflows without any program modification or work order costs.
InterWeave is looking forward to the future with renewed vigor and plans to further expand their service offerings. The new Point-of-Sales Solution will be announced shortly and the InterWeave Proxy Server (IPS) has been created to provide a seamless interface supporting Salesforce’s recent security upgrade from TLS 1.1 to TLS 1.2. In addition, extending their iOffice Solution operations with an integrated Customer Portal is now available.