Running a business while equally developing it towards contributing to the circular economy is not an easy task. It becomes essential to work with a platform that facilitates healthier personal and professional procurement. Therefore, sustainable development remains the current need of the present without undermining the ability of future generations to accommodate their own needs.
Meet Intengine, an organization that makes sustainability simple and believes in the power of good, transparency, accountability, equal access, human rights, and ecological stability. Founder of Intengine, Connie Linder states that their mission has always been to make environmental and social sustainability information easily accessible to consumers and businesses. She is Intengine’s moral and logistical guide, lending her experience in the industry, innovation, and eco-technology to add an invaluable perspective. She offers a trusted source of information and inspiration.
Years ago while Connie was working as a stockbroker, she did not agree that social and environmental factors were not considered making investment decisions. Later on, she decided to shift to the business of building companies and worked for a decade as a consultant for newly emerging environmental technologies and was encouraged by the types of solutions that were becoming available, yet the public was not aware.
With her strong corporate and business background and focused intention for healthier ways of doing business, she became a bridge and pioneer in the sustainability movement in Canada. She knew the demand for an efficient, pro-business, and pro-solutions platform would allow people to make healthier informed decisions. She also knew that the essential changes needed to occur within the marketplace. That’s when the inception of the original platform, formerly called GreenPages Directory, was born and is now known as Intengine.
“Our goal is to consistently improve the directory to make it easier for people to make better decisions in their supply chain purchases where 76% of emissions lie. Everyone can improve on how we live daily. Those billions of actions made by individuals compiled across the globe have the biggest impact.”
– Connie Linder”
How does Intengine stand-out?
Intengine continually looks for newer ways to provide value. Their research determined that trust in today’s marketplace is important to consumers and businesses and starts with an intention to improve one’s social and environmental footprint. For this reason they implemented the Sustainability Pledge as a way for companies to show this commitment.
Intengine acknowledges the dedication of others and, they also seek the advice and co-ordinated efforts of progressive leaders who share their vision to develop a common language and measures that will maximize a collective path to results.
To put it in simple words, Intengine’s business listing directory implements a different design. They encourage and support solutions to the marketplace’s sustainability challenges. They focus their efforts to shift the conversation from what is wrong to what can be done to get back on track.
Outreaching Marketing Activities
As part of Intengine’s commitment to support future leaders, they founded the Intengine Global Change Foundation. This organization takes a leadership role through an annual Youth Leadership Conference, School Leadership Program and online webinar “Truth Seekers Series”. Anyone can demand change but to effectively implement better ways to do business is another thing. Through the foundation, Intengine helps ensure future leaders receive a balanced education from those who are currently on the front lines of implementing sustainability, with the tools and skills that will help them become stable, competent, and compassionate leaders.
Digitally, online campaigns are created to provoke discussion, and the listings administrators are encouraged in many places across their platform to share their praises and first-hand accounts of the path it took to individual success. Intengine believes a positive outcome will spring from proportionate hope for our future, not fear. This essential principle guides every action their organization takes.
The Values and Work Culture
“The people on the Intengine team are terrific intellectually, and they are also wonderful people. There is synergy with our team because everybody likes each other. Everybody respects each other and that is essential. Moreover, it took a while to get to this team. We have had different people enter the organization that didn’t last. Perhaps they had a role to play that was for a finite time and made a great contribution and went on to other things, or they were not the right fit. Now we have a great core team that fulfills most of the areas that we need.”- Connie Linder
They discuss their work in a way where everyone can voice their true feelings. The decisions are sometimes not unanimous. Usually, in the end, people agree the path forward was the right decision. However, getting to that decision sometimes is made with concessions and, compromises which are a testament to the collective belief.
Opinions on Corporate Social Responsibility
The Founder Connie Linder states, “Corporate Social Responsibility is the recognition that organizations need a social license to operate – meaning, organizations have a responsibility to contribute to society overall and have an obligation beyond their employees, directors and shareholders.”
Using Technology to Stay Ahead
The latest technologies for performance and search in Intengine’s platform is incorporated. In a time when companies are relying on artificial intelligence, chatbots, and algorithms, Intengine opts to utilize these and the other nontechnical solutions which help them thrive. Their team moderates news updates, to ensure relevancy and focus on solutions, and verifies their listing and writer applications prior to approving them and, they listen and discuss every member’s suggestions to provide the best development options moving forward. This is both refreshing and responsible.
Choosing to take a supply chain green is a very individual process, and Intengine respects that for some, slight incremental actions can be impactful, and top-down sweeping policy may be better for others. At the heart, they know, the combined efforts of people matter and its people with heart who will take Intengine to where it intends to be THE world’s most trusted connector to sustainability in the marketplace. They consider empowering action to be a powerful and significant differentiator.
What the Future Holds?
Intengine leads with value and is often inspired by individual stories. Their goal is to be useful as change agents for the transition to a more equitable and sustainable economy.
If you follow Intengine on social media, you will see they systematically release materials that address lesser-known topics in sustainability based on research, not opinions. These are stories that need community support to thrive. Their Industry-at-a-glance reports offer immediate and quick value. They provide the language and metrics which influence those still sitting on the fence.
Currently, Intengine has researched and is watching the progression of 5G technology and its testing, which concerns many people. 5G is possible because of low-grade microwave radiation, which is on the verge of a global release, so faster downloads are possible. However, it comes with potential hazards to health and global security, which are not being identified and adequately addressed. If there is one take-home point, it is that the polarization of attitudes with regards to climate change and other controversial topics does not help the situation. It is time to take that debate away from dissension and consider, without bias, how our actions, not words make a difference, and how the energy of these actions need to drive solutions, not drive a battle of public opinion. It is time to take a step forward and consider how to be efficient, accountable and responsible. Intengine urges concerned citizens to move beyond protests toward practical actions while offering the ability to move fast and informed, where it counts, with smart purchasing decisions.
“I recently learned about Intengine and this tool. I now refer to SUSTAINABILITY as RESPONSIBILITY and this site of information will help procurement professionals find sources that align with their corporation’s strategies and directives.”- Victoria Wakefield, Purchasing Manager, UBC
“The contributions of Intengine have been immense. Intengine is North America’s fastest-growing online search directory for sustainable purchasing and healthier living.” – CIO Bulletin Magazine.