“I am not bothered about sales,” said no business owner ever! The very point of running a business is to run it well enough so that the sales are consistently growing. You may have noticed that we did not merely use the word consistently, but we also clubbed it with the word “growing”. This is because the vision of every business owner is to grow the company or the business. So, if you are in the same place as when you started out and you have not found any challenges to turn into opportunities that can be availed with the latest trends and technologies, then you are not going about it in the right way!
When we think of tools and technologies that can power and transform entire businesses irrespective of the size or reach, then we immediately think of CRM and automation. A revolution that started almost two decades ago is now a mainstream thing for all businesses. Whether it is the bulk of emails that we have to send, or we have to create engaging campaigns based on the big data out there – the right CRM software can do it all! So how can the CRM advantage take your sales and marketing game right to the top? Here are the benefits of customer relationship management software:
- The Lead Game: A CRM software can help you generate leads and then nurture those leads in a far more efficient manner. For this, we have to first understand what leads are. When you are building your presence or running your business on the world wide web, you do so with the hope that you will make your business more visible and capture the attention of those who potentially need your products or services. These people are called your leads. Mining leads from the already big data heavy world of IoT or the Internet of Things can be quite a task and it would not be possible to do so manually either. So a CRM software is required in order to help you automate the way in which data is captured and applied to various platforms for you to get the leads and then to also get the information in order to engage them and nudge them towards your sales pipeline. While the first part would adhere to the tenets of marketing, the second part would be a definite boost for sales.
- Strategize Better: Strategy is everything when you are trying to build a business. The right CRM software will help you build a strategy in a rather seamless manner. Think about it this way – all the elements are in the right places. These elements would be the information, the leads, the functions and the roles of the team members from teams like sales and marketing. All of these elements would be worked into the overall framework that we know as CRM. This CRM software would then run in the background to help you create a data driven strategy based on the information that it captures within the framework that you have set. A crystal clear strategy would emerge and your goals would be in keeping with the information you get and the resources that you can deploy. This will keep you much more organized as you run your business and seek to grow it as well.
- Integrations: When you are running a business, you would need a number of tools. These tools and technologies come in a number of forms. CRM is not the only tool you will need and it definitely is not a tool that would be able to do its work in isolation. For CRM to work, you would also need integrations like marketing automation and sales analysis as well as sales automation, among many others. Think about it – in a day, your sales and marketing teams have emails to send to various clients at various stages within the sales pipeline; social media campaigns to chalk out and publish, as well as clients and customers who would need after sales services and other such needs. Now, you would need to integrate a number of tools with the CRM so that the information stored in this centralized framework can be used by the right team members at the right time. These integrations would definitely define where your business is going and how soon it will get there. This would also make the job of sales and marketing that much more streamlined and effortless.
- The Sheer Economics of it all: This is one of the most important and often, most overlooked points. When you employ a CRM software, you would be able to replace many salaries and many team members as well as the time spent on doing tasks manually, with a simple investment on an enterprise level CRM This will give you the leeway to use funds for many other purposes to grow your business. You can even use those excess funds to invest in higher and more evolved features for your sales automation and marketing automation so that you leave a more professional impression on your leads, prospects and customers. When you use a CRM software, you get a well structured automated way of doing things and you also come across as a professional brand. This would also earn you word of mouth recommendations since you would also be able to use your newly found bandwidth to immediately reply to customers who need some support. All in all, this would ensure that your brand would grow and revenue would also grow proportionally. As a consequence, you would bring in more revenue in less time. The conversion time would also be significantly reduced when you turn to the right CRM software.
So, you should turn to a CRM software today and make the most of all the opportunities out there. This kind of a tool would help you grow your business in the long run instead of simply running your business.