Creating a survey isn’t always straightforward, but when you look at a well-designed survey, they appear pretty simple, don’t they?
Nothing helps your survey succeed more than having the right survey questions. As a result, it’s critical to devote time to preparing your inquiries. The accuracy and dependability of the results will be determined by the questions and answer options in your survey. The right questions will offer you high-quality, dependable information.
On the other hand, poorly constructed questions result in incomplete surveys, unfocused responses, and skewed results. As a result of these reactions, your research will be incomplete, erroneous, and ineffective.
Here are some pointers on how to construct good survey questions:
Asking closed-ended questions is the best way to go
Closed-ended questions need less work and time to answer than open-ended questions (also known as free-response questions). When considering how to design an excellent survey, you should avoid using open-ended questions as much as possible.
In general, you should ask no more than two open-ended questions for each survey or poll, and if possible, put them on a different page at the conclusion. That way, even if a responder abandons the survey, you can still collect their responses from earlier pages’ questions.
Make your survey questions as unbiased as possible.
Including an opinion in your question prompt may persuade respondents to respond in a way that does not accurately reflect their true feelings.
Maintain a well-balanced collection of response options.
In a similar vein to our last point, Respondents require a method for providing candid and insightful feedback. Otherwise, their comments’ trustworthiness is jeopardised.
Another source of prejudice could be the answer options you provide. Let’s ask respondents how beneficial or useless your customer service personnel are and give the following as response alternatives.
- Extremely beneficial
- Very beneficial
There is no option for responders to state that the reps aren’t Beneficial. Using an objective tone when writing survey questions is essential. This entails using a more balanced selection of response possibilities, such as the ones below.
- Very beneficial
- Neither beneficial nor inconvenient
- Very inconvenient.
Requesting two things at the same time is not a good idea
It’s just as terrible to confuse respondents as it is to influence their responses. They’ll pick an answer that doesn’t reflect their genuine feelings and preferences in both circumstances.
The “double-barreled” inquiry is a common source of perplexity. Respondents are asked to evaluate two separate things at the same time.
Make your questions distinct from one another
Consider what would happen if someone repeatedly asked you the same question.
Isn’t it likely that you’d become irritated?
That’s how responders could feel if you ask the same question prompt or answer options again. It causes respondents to abandon your survey or, even worse, to participate in “straightlining,” or answering your questions without giving them much thought.
You can prevent this by altering the types of questions you ask, the way you ask them, and spacing out similar inquiries.
Make the majority of your questions optional to respond to
It’s possible that respondents won’t know the answers to all of your inquiries. There may also be some queries that they are hesitant to answer.
When determining which questions require replies to, keep both of these things in mind. And if you’re not sure whether a question should be optional or essential, go with the latter.
You can use tons of tools to help you write better questions for your survey form, which provides you with the feature to put optional questions in the form. There is some Alternative to Typeform which provides even more additional features to make the form better for the respondent.
Attempt a test drive
As a survey developer, there’s nothing more frustrating than discovering errors in your survey after it’s already been submitted.
Prevent this from happening to you by sharing your survey in advance with coworkers, friends, and others. It only takes a set of fresh eyes to identify errors in your survey.
In order to write an effective survey, you must pose questions in a way that allows respondents to answer honestly. Simultaneously, it entails providing respondents with a simple and speedy survey-taking experience.
Make your survey more customer-focused
If your clients are interested in the survey, they are more likely to complete it.
Your clients will think your survey more relevant if the topic is fascinating, and they will be more inclined to complete it.
Make sure your customers understand the survey is directly tied to their purchase and experience, from the email subject line to the brief explanation. From the start, your customers should be aware of the aim of your survey.
You can personalise surveys to certain client populations by segmenting your list. You can also change your vocabulary somewhat to make customers feel as if you’re speaking to them directly. Use high-quality queries that are relevant to their experience.
Be respectful of their privacy
People are more hesitant than ever before to give their personal information in today’s digital world.
Be transparent about the data you’re gathering to encourage a better response rate.
Include a privacy notice, exactly like on your website, to encourage people to participate in your survey. Include the following:
- Why are you conducting a poll?
- What kind of personal information are you gathering?
- What you’ll do with the information.
- If you’ll share the information with anyone else, and if so, who will it be?
- How to get in touch with you if someone has a query.
- How can people remove or refuse to share their personal information with you?
Use relative terms instead of absolutes
Absolute adjectives like all, best, and ever should be avoided because they compel responders to entirely agree or disagree with your queries. To acquire more specific responses, take a more subtle approach.
Writing good survey questions leads to increased participation and better data, which is what it’s all about. The higher the quality of your surveys, the higher the quality of your responses. So, when you’re drafting your questionnaire today, keep these recommended practises in mind.