How to Use Video Ads to Grow Your Email List

Do you want to grow your email list? Do you want to give ads a shot?

If you want to increase your revenue online, growing your email list should be one of your goals. It’s probably the best digital marketing method. There are many free ways to grow your email list, but they can take up a lot of time.

A quicker way is to run ads. Ads will also help target a very specific audience. Therefore, your subscriber-to-sale conversion rate will be higher.

The best ads to run are video ads, as they generate a higher ROI. This is because they gather more attention than static images. Something moving is always going to attract more eyeballs.

This is why in this post, I am going to show you how to grow your email list with video ads…

Create the video

The first thing you need to do is create the video for the ad. Many people who have no experience with design or creating videos get scared here. Videos can seem hard to create, but nowadays, there are tools like InVideo that simplify this. You can simply pick a template for your ad depending on whether it is for Facebook or Instagram, or Twitter and then modify it.

Your ad will be ready in a few minutes. You don’t have to worry about bloating up the video with too much content either, as videos that are only a few seconds long perform best.

Instead of just creating one ad video, you should create a few different versions, as you can test them out later to see which one works best.

Create a lead magnet

The easiest way to build an email list is with a lead magnet. This is a bribe you give away to people in exchange for a sign-up. It works whether you want to grow your list organically or through paid methods. The key is to create something your audience wants. So, do a ton of audience research and create a powerful lead magnet that answers their most pressing questions.

The lead magnet could be a simple ebook or checklist or something more sophisticated like a video course or infographic. Sophisticated lead magnets will help you stand out and get more sign-ups as most people take the easy route and create ebooks and checklists.

If you have got the time and money invest in creating a really good lead magnet.

Set up a landing page

To convince people to sign up for the lead magnet, you need to gate it behind an opt-in form and promote it with a landing page or form. The landing page needs to be aesthetic and contain a persuasive copy. You can hire a designer and copywriter to create this landing page, or you can use a good landing page builder. Landing page builders come with templates that help you create beautiful pages in minutes. Some even contain copy, so you can write the copy yourself.

Create an email sequence

Make sure you create an email sequence. This should be delivered after someone signs up for the lead magnet. In the first email, you need to send the lead magnet. After that, you can send a few more emails where you send more content and promote your products. A good number of emails for a sequence is 5. The first four emails should focus on nurturing your audience, and the last one can sell products.

You can create emails that are far longer than this, but 5 is a good starting point. You can add more later.

Start the ad

After you create all the above components, you can start the ad. You can promote the video on the platform. This video ad should send people to the landing page. Here they can sign up and get the lead magnet and the following emails.

When you start the ad, you should create several versions and test them out with a $5 a day budget instead of investing the highest amount.

This is because running ads is like a science experiment. You need to experiment a lot before you find the best version. After you have a winner, you can scale the budget and generate tons of leads. If you want to go a step further, you can create more versions of the winner and test them out too.

Make sure you pay attention to how many of the leads are converting to sales and calculate the return on ad spend as you need to profit if you want to run your ads over the long run.


This is the step-by-step process you can use to grow your email list with video ads. Try it out today and watch your conversion rate and revenue skyrocket.